Do you use Yahoo Search? No? Me neither. But Yahoo is hoping to change that via trickery. The internet giant has teamed up with Oracle to backdoor Yahoo Search as your default search engine when installing Java. The deal was announced by Yahoo CEO Marissa Mayer on Wednesday and will come into effect later this month.
According to Oracle, Java is installed on 89% of desktop computers in the US, and billions of devices around the world, including mobile phones and smart TVs, which by proxy could give Yahoo a huge market boost in its effort to expand the reach of its search engine.
Yahoo has been making steps to increase the userbase of its search engine which, while once popular over a decade ago, is now lagging behind Google, and even Microsoft’s Bing, as the internet’s search engine of choice. A deal with Mozilla, making Yahoo Search the default browser for the Firefox internet browser, was greeted by groans, and this new Java deal is set for an equally negative reaction, potentially rendering Yahoo’s efforts counterproductive.
In truth, the stealth defaulting to Yahoo Search is rather transparent: a checked tickbox that can be opted out of. So, if you tend to click ‘next’ without reviewing what you are agreeing with, you deserve to be a Yahoo user. It’s an unethical tactic, using bundling in order to proliferate your product, but one that responsible computer users can easily sidestep.
Thank you Wall Street Journal for providing us with this information.