Coca-Cola is teaming up with pop star Will.i.am to create the Ekocycle Cube 3D printer, scheduled for release later this year. The printer from 3D Systems prints with filaments based on recycled plastics and is the first product after 3D Systems named Will.i.am chief creative officer earlier in the year.
Here is what Bea Perez, Coca-Cola Company VP and Chief Sustainablity Officer, said in a statement:
“The Ekocycle brand initiative is a platform that aligns with our vision of zero waste and our focus on sustainability. Together with will.i.am, we will promote recycling win a unique way with other well-known brands to create lifestyle products that consumers worldwide desire. Today’s generation of young consumers represents an active force and the Ekocycle brand aims to be a driver in rallying their support and efforts around a global sustainability movement.”
The printer will be available with a £703 price tag, a moderate price tag for current-generation 3D printer choices.
There is a great potential, in addition to adding a unique twist to 3D printing, promoting recycling and green activities for both companies involved. Companies like Coca-Cola have been pressured into launching green initiatives, as many cans, plastic and glass bottles end up in recycling facilities – while many of them also end up in landfills.
Thank you Coca-Cola for providing us with this information
Image courtesy of 3D Systems