Car-hailing firm Uber is making big strides into the mapping market, acquiring mapping data as well as about 100 image-collection engineers from Microsoft. Uber has been looking to making their mobile app better, mainly in the area of better maps to bring drivers and riders together. While companies transferring data and technology isn’t something new, the movement of about 100 engineers is rare.
With such a large movement of engineers, it looks like Uber actually may have acquired a Bing mapping division or some part of it at least. What is most surprising though isn’t that Uber wanted the data and engineers, but that Microsoft was willing to part with them. Microsoft has spent a lot of money trying to build up their Bing search and mapping platforms and divesting itself of this many experienced engineers is not a sign of confidence.
both Uber and Microsoft are facing tough times ahead of them. Microsoft CEO Satya Nadella spoke about making tough choices in the near future and getting out of fringe markets not core to the business. Uber is also facing push back to its business model, mainly from taxi organizations and just had two senior officers arrested in France. It will be interesting to see both firms move on from this technology and personnel transfer.
Thank you Tech Crunch for providing us with this information.