Twitter has been messaging high-profile users, imploring them to tweet photos directly, rather than links to Instagram. The message includes an image comparison, showing the difference between a Twitter photo and an Instagram link (above).
After Instagram was purchased by Facebook in 2012, Twitter stopped supporting Twitter Card integration for Instagram photos, so instead of the image only a link is displayed. The move was considered spiteful at the time, since Twitter had expressed an interest in buying the photo sharing app before Facebook pipped them to the purchase. The decision seems churlish now that Instagram’s 300 million userbase now surpasses Twitters 284 users.
In an effort to mitigate the damage, Twitter introduced its own Instagram-esque photo filters towards the end of 2012, but it has done little to sway the younger demographic that has flocked to Instagram over the last two years.
Twitter’s latest attempt to gain back photo traffic smacks of desperation. Whether it will work remains to be seen.