In case you hadn’t noticed, Apple’s Tim Cook has been on a global tour recently, visiting many places in Europe, including Germany and the UK, as well as other countries such as Israel. In Germany, he sat down to talk with BILD, one of the country’s biggest newspapers. In that interview, cook made some interesting remarks on a variety of issues, most intriguing were about Edward Snowden and also those rumours about an Apple car!
As for Snowden, Cook effectively praised the former NSA contractor, who in 2013 leaked thousands of classified documents revealing details about the US government’s spying programme. Cook, who is frequently heard talking about privacy issues, likened Snowden’s efforts to Apple’s values.
“If Snowden did anything for us at all, then it was to get us to talk more about these things. [Apple’s] values have always been the same.”
It really is quite significant that the CEO of the world’s largest company has praised a man some call a traitor. Snowden is a fugitive in the eyes of the US, and for Cook to associate his company with him like that is a big deal.
Beyond privacy, Cook was also pressed on future products, namely an Apple car. Recently we’ve seen a flurry of rumours suggesting that the company is hard at work producing a vehicle. The Wall Street Journal published extensive details, saying that there is a ‘Project Titan’ underway at Apple, with at least 1,000 employees working on it.
“We are still secretive about our coming products. So if you ask me what we are working on I’m not going to answer this question.” Asked about the Apple car, he replied simply: “I have read the rumours. I can’t comment on it.”
Ahh, not exactly a revelation, but interesting that he didn’t outright deny such a project. If a car was completely out of the question, Cook may well have laughed it off.