Social media websites from Facebook to Snapchat have attempted to move beyond basic text communication and encourage video sharing. Currently, Facebook users watch on an average 8 billion videos per day, which almost defies belief. However, according to an interview with The Financial Times, Snapchat isn’t far behind and recently attained 6 billion video views in a single day. These astonishing statistics are put into perspective when you consider 6 billion views amount to each person throughout the world.
Arguably, many users are addicted to various social media platforms and watch an unhealthy amount of content. This skews the viewing figures to make each social media website appear to have a larger user-base. Despite this, their audience is still absolutely enormous and appears to be growing at a significant rate.
Snapchat is an interesting example as it seems better suited to video sharing than the competition. Its premise originally revolved around photo sharing and not status updates like Facebook and Twitter. As a result, video sharing is the next logical step and a more personal way of communication. The data shows Snapchat’s video service is expanding at a rapid rate and this isn’t a surprise.
Do watch videos on social media platforms, or find them distracting?