Up until now, Wi-Fi devices on your smartphones were able to connect to saved access points and act as a means of connecting you to the Internet. Sure, there are some apps that let you stream over Wi-Fi, but essentially it was not used to its full potential.
The Wi-Fi Alliance now came up with a new technology by the name of Wi-Fi Aware, which lets your smartphone do even more with its wireless power. The tech is said to allow your smartphone to communicate with nearby devices and exchange information. Think of it as a heartbeat, letting devices know it is present in the vicinity and gathering what other devices have to ‘say’ if they are near you.
Wi-Fi Aware is an alternative to low-powered Bluetooth connectivity and yes, this means it’s even better at saving power than just having your Wi-Fi always on. So how can this help you? It’s simple. Let’s say you have something you like on Facebook and can find in a store. Once you enter a mall and a store has the items you want on sale, Wi-Fi Aware will send you a notification about it once you get near the store. Have a friend you haven’t seen in a long time? No problem. If he is in town and near you, Wi-Fi Aware will tell you and ask if you would like to send him a direct message.
Essentially, Wi-Fi Aware is a smart way of keeping aware of what is near and of interest to you. This means that all information received is tailored to you specifically based on your interests, so it won’t tell you about what shoes are on sale early in the morning when all you want to know is where you can get the best deal on coffee.
We are not aware of any Wi-Fi Aware-enabled apps at the moment, but Wi-Fi Alliance officials say that the tech could land in social media applications such as Facebook, Twitter or LinkedIn sooner than expected.
Thank you TechCrunch for providing us with this information