To say that there is not a fierce battle going on between vendors in the SSD market would be telling one huge lie. The SSD market as we know it today is as competitive as ever and there is one name that it appears is dominating over everyone else. Since their introduction into the SSD market Samsung have been slowly dropping the prices of their drives making it harder and harder for anyone else out there – especially the smaller manufacturers such as OCZ and Patriot – to get their foot in on the sales.
Most of this price drop ability comes down to the simple fact that Samsung have the capability to produce every single major part of their drives on site and as a result can sell their drives at a price that is far more attractive to the end-user. As a result of this market take over, some of the smaller vendors are slowly pulling out of the consumer market as they can generate the revenue and are instead focussing on the OEM and enterprise markets instead. For Samsung this is even better news at it means that even though their drives may not be the fastest or best performing on the market, with fewer options to choose from, the slightly cheaper drives are more attractive for many users.
As far as budget drive prices go, Samsung’s 840 EVO is currently selling in the UK starting at around £80 for a 120GB model with 250GB reaching up to around £145 and the massive 500GB drives fetching £250. Compared to the other budget drives on the market, some of these prices are very hard to compete with and with brand awareness also a major factor to take into account, with products ranging from washing machines to TVs as well as notebooks, it’s no wonder a large number of entry-level consumers are turning to Samsung for their first step on to the SSD market.