According to sources close with BuzzFeed, the next-gen Apple TV will be a much-improved version. Apple plans on announcing the new Apple TV at the World Wide Developers Conference they hold in June. During the conference, they also plan on introducing the SDK dedicated to the Apple TV, and its own App Store, much like was done with the Apple Watch recently.
The recent price cut of the current Apple TV, from $99 to $69 during Apple’s live event, and announcing the partnership to make HBO GO an exclusive digital partner, Apple has been busy recently. In addition to the Apple Watch announcement recently, we also are getting a new MacBook, claiming to be the lightest computer ever. With the April 24th release of the Apple Watch coming, Apple updated iOS with support for the Watch.
With so much time since Apple last did much for the Apple TV, if they plan to continue support, this pending update will be much-needed. Especially since there are so many more competing devices, such as Roku, Fire TV, and the Chrome Stick, and their very competitive costs, Apple’s hand is almost forced if they want to stay relevant.