People have always been wary of companies when it comes to mobile data, with rumours T-Mobile was throttling connections for videos that weren’t signed up for their binge service. This seems to be common practise though with Netflix coming out and admitting that it’s been throttling connections for years.
Mobile data is a big topic these days, with more and more people using their phones to connect and browse the web while on the go. These matters only get bigger when people begin watching movies or streaming shows on the morning commute to work.
With companies like Netflix accounting for 35% of internet traffic, you can’t help but feel like they have a responsibility to help people out avoid the large charges that companies place on data use. Netflix admits that it has been throttling streams at 600 Kbps for mobile services, that is unless you are with Sprint and T-Mobile who Netflix state “historically those two companies have had more consumer-friendly policies”.
AT&T weren’t overly happy, releasing the following statement:
“We’re outraged to learn that Netflix is apparently throttling video for their AT&T customers without their knowledge or consent,” said Jim Cicconi, AT&T’s senior executive vice president of external and legislative affairs.”
To be fair to the company, Netflix is looking at becoming more data efficient, including the re-encoding of re-encoding of its entire media library entire media library in order to help shave off those extra Kbps that will cost you. If you think this is something new, the company stated that it has been doing this for more than 5 years in order to “protect consumers from exceeding mobile data caps”.
No matter what you think of the company, no one seems to have noticed it before (can’t have been that big a deal could it?) and they were doing it for the right reasons so I don’t see how Netflix has done anything wrong other than not inform people before regarding the process.