If a luxury item like a golden Apple Watch is something you’re interested in, but not quite your style – technology giant Intel are said to be developing their own smart bracelet for the fashion conscious tech heads.
Named MICA, this bracelet is positioned at the luxury technology market and stands for “My Smart Communication Accessory” (My Intelligent Communication Accessory). Intel has let it be known that they’re not only just a chip manufacturer in the past, releasing things such as their range of SSD’s, but as we’ve learned from this years IFA – they’re interested on delving into other markets.
Incorporating an OLED touch screen, the MICA will function just like that of your standard smartwatch – giving it the ability to communicate with your phone and provide you with updates on things such as emails and text messages. There’s been nothing mentioned as of yet about any fitness style features, but taking one look at this bracelet shows the target audience is clear for this device – smart casual and beyond. In January, Intel mentioned that they will be focusing solely on developing the technology side of this product and that the fashion prowess and design will be left to some of their fashion industry friends for this project.
Priced between $500-$1,000, it’s certainly not a cheap device (compared to the Apple Watch at $349), but for those who are fussy with their fashion technology – this might be right up your alley.
We’ve seen a massive increase recently in fashion style technology, from custom made iPhone’s to gold Apple Watches and now Intels MICA. Are these just a PR stunt and marketing scheme, or do you think there is a real fashion tech market emerging? We’re interested in seeing your responses.