The car industry has quickly caught the attention of both Apple and Google. After fiercely competing with each other in smartphone, web browser, and tablet markets, both the companies are now working with leading car manufacturers to develop in-car entertainment and information systems.
Google and German automaker Audi AG are said to be working together on Android based in-car infotainment systems and they plan to announce their partnership at the upcoming Consumer Electronics Show (CES) in Las Vegas next week. The Google announcement is being seen as the answer to Apple’s “iOS in the car” initiative, which was launched in June at the company’s Worldwide Developers Conference (WWDC). As part of the initiative, Apple is developing technology to integrate iPhones with car’s dashboard control panels. Apple is said to be collaborating with BMW, Mercedes-Benz and Honda Motors for their projects.
In terms of tech features, while Apple is going for the iPhone attachment to the car, Google is taking to a more embedded approach and is working on integrating the Android OS with the car’s dashboard. According to the report, 80 million new cars and light trucks are sold every year. Quite clearly, the market has huge potential and this is the reason Apple and Google are trying hard to penetrate it. The concept of smart cars has also opened the doors for leading chip-makers like Qualcomm, Intel, and Nvidia, to enter the car business.
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