Director of Product Management for Google Now, Aparna Chennapragada, has announced at SXSW that an open API will soon be available to all developers to include in their apps. This means that Google Now will have the ability to search for information in more apps that just the ones allowed by Google.
The idea came when Chennapragada went to Disneyland and show how queues can eat up most of your day. This is why she now has the Google Now team working on displaying cards that would show how long the average waiting time is at various theme parks. But the feature will not stop here, having Google Now focusing on personalized user experience. This means that, for example, an individual wants to arrive at the airport early to catch a flight, the knowledge can be built in Google Now cards.
There is still the matter of what Google Now would display if it finds the same information from different sources. This is where “individual user app usage patterns” comes in, comparing the app’s personal usage and determining from which app to display the information based on the individual’s preferences.
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