Facebook has announced that it will begin including alerts regarding missing children into American Facebook news feeds. The company announced a partnership with the National Center for Missing and Exploited Children, the US organisation behind the famous AMBER alert programme.
Alerts will appear only in people’s News Feeds (no push notifications) and will only be limited to people in the area relative to the child that is currently missing. Facebook says that users may see very few alerts each year, so nobody should be worried about their News Feed being clogged up.
AMBER alerts were introduced in 1996 with the aim of reducing the number of missing children. More than 720 children have been found thanks to the system that has until now been used via road signs, text messages and television.
The Facebook alerts will be much more detailed than the traditional alerts delivered via television, digital traffic signs and text messages, as they will include pictures, background information regarding the child’s circumstances and links to the NCMEC website.
Source: The Verge