Due to mobile advertising, Facebook’s growth in Q2 substantially increased and continued to climb up and over the 1 Billion target. Moreover, the social network’s Analysts had their expectations exceeded with over $2.02 Billion in revenue for the Q3, 2013.
The key things to point out in Facebook’s growth are:
- September averaged 728 million, a 25% increase year-over-year, with monthly active users up to 1.19 Billion
- Mobile check-ins grew to 874 million monthly, a 45% year-over-year increase, and 507 million daily users compared to 819 million and 469 million for those sectors during Q2
- Ads on users’ daily drivers accounted for 49% of all ad revenue in Q3 2013 compared to 41% last quarter
- Revenue from ads on the whole is up 66% from Q3 2012 totaling $1.8 billion
- Net income is at $425 million in this year’s Q3 in comparison to the net loss of $59 million the outfit saw during Q3 2012
These numbers show that the gap between mobile and total active users continues to draw closer with each passing three-month period as Facebook continues the mobile push and social media increasingly becomes a chore for handsets and tablets on-the-go.
If the current pattern holds, the fourth quarter report could show that over half of the outfit’s revenue is coming from mobile advertising, especially with Instagram ads on the way shortly for its 150 million monthly active users.
“The strong results we achieved this quarter show that we’re prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy,” said founder and CEO, Mark Zuckerberg. He also stated that 48 percent of daily Facebook users log-in on mobile which lends a big hand to those mobile ad numbers.
Facebook also shifts dedication to improving ads as the company focuses on “making money to make better services”. COO Sheryl Sandberg mentioned that Facebook and Instagram users spend more of their time on those two social networks on mobile, more specifically one user in every five minutes, than other popular streams like YouTube, Tumblr, Pandora and others combined in the US.
Thank you Endgadget for providing us with this information.