Facebook is a free service, so it still amazes me that people complain about the advertisements on the site at all! Sure they’re annoying, but for the most part, it’s what pays for the party. Fortunately it seems that Facebook have taken note of customer complaints and are looking to improve their advertisement formats.
Naturally it is in Facebooks best interest to keep us happy about the advertisements we see on the site, because if we’re not clicking them, they’re not making any money.
Zuckerberg and his gang have admitted that the ad targeting technology they use needs work, so they will be rolling out changes over the “coming weeks”.
“We are currently working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” said Hong Ge, manager of Ad’s at Facebook.
Personally, I’m amazed they need to work so hard to target their ads, I’ve given them my personal details, shared my personal interests and gave them seemingly endless data on the things I do on a daily basis through likes and comments, yet I still see advertisements for silly flash games pop music, not the hardcore RPG’s and death metal that Facebook should know I love.
Do the advertisements on Facebook bother you, or do you not mind them since they help pay for the service? Let us know what you think in the comments section below.
Thank you TechnologyReview for providing us with this information.
Image courtesy of Facebook Ads.