The popularity of gaming channels on YouTube is astonishing and already surpassed the influence of many leading print-based websites. Also, the huge array of indie games on Steam means it’s very easy to be overlooked and requires marketing from a YouTube personality or website. Ideally, indie developers would like to engage in an advertising campaign but this isn’t possible given their limited budget. As YouTubers become more powerful, there is a greater chance of personalities having a sense self-importance and making outrageous demands.
According to a post on Reddit, this appears to be the case as Ben Tester from Wales Interactive claims a very famous, undisclosed YouTuber asked for $22,000 to cover an unknown title. The developer in question created Soul Axiom and initially offered to send a review code. Ben divulged the course-of-events and said:
“On one of my normal PR rounds I received an email from a very popular YouTuber with a few million subscribers offering to have one of our games featured on their YouTube channel for a rate of either $17,600 for 2-3 talking points or $22,000 for 2-3 talking points AND a description link,”
“An interesting Tweet I saw from SteamSpy this afternoon claims there doesn’t seem to be much of a correlation between number of Steam sales a game has after it’s been covered by a popular YTer,”
He also clarified that the YouTube channel is genuine and declined the monetary offer:
“I must stress that I emailed the YTer first to ask if they would like to receive a free code for our game to play for their channel. The YTer did NOT mention anything about making a ‘positive’ promotion nor was this a scam from a fake YTer. Finally I’d like to state that I refused the offer.”
The traditional gaming press has a terrible reputation with consumers and often seen as untrustworthy. This now appears to be plaguing at least one major YouTube channel and it’s unknown how widespread this problem is. Perhaps, it’s always best to be cautious and not idolize and kind of celebrity to prevent disappointment.
Thank you Wired for providing us with this information.
Whether you love, loathe or feel complete indifference towards PewDiePie, it’s impossible to overemphasize his YouTube success story. Currently, PewDiePie’s channel contains over 39 million subscribers and his official Twitter account has amassed nearly 6.5 million followers. Perhaps the most extraordinary feat came on the 6th September, as he became the first YouTube celebrity to surpass 10 billion total views. A report in July suggested he earned approximately $7.5 million in 2014 and generates over $4 million in ad revenue per year. This caused quite a deal of criticism as it’s such an obscene amount of money. Nevertheless, PewDiePie addressed these concerns and said:
“Money is a topic that I purposefully tried to avoid for the five years I’ve been making videos. I just feel like it’s not important to anyone. I just want to make entertaining videos.”
“Whenever it comes out how much I made a certain year, people just get so shocked. A lot of people were also very angry. They thought it was unfair. They thought I just sit on my a** and I yell at the screen over here–which is true–but there’s so much more to it than that.”
“I understand that haters are going to hate, but I really think that money doesn’t make you happy. I’m just as happy now as I was five years ago. I’m very happy that I don’t have to worry about paying rent.”
Personally, I do not enjoy PewDiePie’s content and prefer to spend my time watching other channels. The whole ‘brofist’ mentality and screaming over horror videos isn’t to my taste. However, he has almost become the face of YouTube and you have to acknowledge his achievements.
There have been rumours of YouTube working on introducing a new paid subscription service for some time now, but there hasn’t been anything concrete until now. The streaming service looks to add a monthly subscription that would allow users to watch videos without ads, having the revenue split between YouTube and content creators.
The paid subscription service aims to boost revenue for both YouTube and content creators alike after CPM rates have dropped this year. Aside from the latter, a lot of people are using AdBlock nowadays and that significantly reduces the money income for those who are making a living from YouTube.
There have been no subscription fees detailed just yet, but notifications have been sent out to content creators regarding the upcoming changes. The move seems to come after it was revealed that while the streaming service has an enormous pool of users, it is not making any profit at all.
Thank you KitGuru for providing us with this information