While mainland China is still blocking Twitter, the social media giant still sees potential in making money from the outside its territory. This is why it has opened a new Hong Kong-based office today, aiming to help Chinese companies market to overseas customers.
“Opening our Hong Kong office now and hiring a sales team to work directly with advertisers across the Greater China market will contribute to our next phase of growth in Asia,” Twitter’s vice president for Asia Pacific, Shailesh Rao, told the South China Morning Post.
Facebook, who is also banned in China, has taken a similar strategy a while ago. By giving companies on international marketing too, Facebook does not necessarily need to have an actual office there to make money. However, both social media giants still face strong competition from China’s own WeChat and Sina Weibo services.
Twitter is said to be currently looking for an account executive and media partnership manager in Hong Kong, which leads to believe that it may plan to convince more celebrities and entertainment companies to create accounts that will reach their international customers.
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