Domino’s Will Deliver Your Pizza Freshly Warm With New Car

Domino’s have never been a company to shy away from looking at new technology to help improve the takeaway delivery. Two years ago it was suspected that you soon might have a drone deliver your pizza, more recently they even looked at how they might be able to use Twitter to let you order a pizza with a tweet. What could come next you may ask? They seem to be going back to basics, the good old-fashioned car, but with a serious twist.

Introducing the Domino’s DXP, the specialist Dominos pizza delivery vehicle. Let’s start with why this isn’t just another ordinary delivery vehicle, first up is the obvious addition of an oven, designed to keep your pizza hot at 140 Fahrenheit (a toasty 60-degree celsius). As if that wasn’t enough, the car’s got rid of all the additional seating, leaving only the driver and a selection of holders for your drinks, dips and desserts, this means that your food is safe and secure while your drinks won’t bubble over the second they are opened.

We’ve had ice cream trucks for years, but this is the first time a company has gone so far as to design and build a custom set of cars for your take away. After five years of development, the car could soon be finding its way to you but with only 97 available in the US, just how long till the vehicle makes its way overseas?

For more information check out Dominos DXP presentation here.

Yahoo Labs Finds Filtered Photos Are More Popular

A new paper from Yahoo Labs “Why We Filter Our Photos and How It Impacts Engagement” delves into its findings after analyzing 7.6million photos on Flickr. They found that filters boost engagement on Flickr.

Thanks to social photo sharing apps the majority of the photos we seem to see these days on the internet have been filtered. Filtered photos sure have their haters, but love them or hate them they are here to stay. Yahoo Labs found that photos that are filtered are 21% more likely to be viewed than their original and 45% more likely to be commented on.

Yahoo Labs even found that warmer filters boost engagement more than cooler filters. So now you know if you want your photos to be a bit more popular always go for warm filters. They even were able to nail down that casual shooters tend to use heavy filtering while more experienced photographers generally use filters that have a light effect. So the takeaway is if you don’t want to look like a casual photographer you need to use filters that lightly enhance the photos, not change them drastically. It sure is an interesting point, as it wouldn’t have occurred to me that choosing a filter made that much difference to how others give it their attention.