SnapChat Daily Video Views Reach 6 Billion

Social media websites from Facebook to Snapchat have attempted to move beyond basic text communication and encourage video sharing. Currently, Facebook users watch on an average 8 billion videos per day, which almost defies belief. However, according to an interview with The Financial Times, Snapchat isn’t far behind and recently attained 6 billion video views in a single day. These astonishing statistics are put into perspective when you consider 6 billion views amount to each person throughout the world.

Arguably, many users are addicted to various social media platforms and watch an unhealthy amount of content. This skews the viewing figures to make each social media website appear to have a larger user-base. Despite this, their audience is still absolutely enormous and appears to be growing at a significant rate.

Snapchat is an interesting example as it seems better suited to video sharing than the competition. Its premise originally revolved around photo sharing and not status updates like Facebook and Twitter. As a result, video sharing is the next logical step and a more personal way of communication. The data shows Snapchat’s video service is expanding at a rapid rate and this isn’t a surprise.

Do watch videos on social media platforms, or find them distracting?

Ice Bucket Challenge helps ALS Wikipedia Page Views Grow 18-fold

We’ve been covering quite a lot of the ALS Ice Bucket Challenge recently – from Destiny’s Ghost taking up the call, to some very heart wrenching and moving videos.

However, the question is quite often asked on social media by many – what is this actually doing for ALS awareness? Well, thanks to the Wikimedia Foundation, we’ve learned that the ALS Wikipedia page (English) has been viewed 2.89 million times in August alone, compared to a relatively small 163,000 per month on average in the first half of 2014. This means the page views have gone up 18 times their previous numbers.

Thus far, over $100 million has been raised for the ALS Association since the viral challenge hit our news feeds and with this latest Wikipedia news, it’s showing that not only is the challenge a way for some people to show off their best wet t-shirt bods and gain some internet ‘likes’ – there is actually a purpose behind this and it’s quite possibly working.

Have you completed the ice bucket challenge? Did you donate? Have you learned anything? We’re keen to hear from you – so let us know.

Image courtesy of NBC news