NVIDIA Shield TV Coming to UK Stores Tomorrow

The NVIDIA Shield TV is an astonishingly powerful Android device which allows you to watch video content in 4K and stream visually demanding PC titles from the cloud. Additionally, the Shield TV supports native Android games and offers the best of mobile gaming and PC in a neat package. The system harnesses NVIDIA’s extremely efficient Tegra X1 processor and GRID technology to offer a fluid and immersive gaming experience.

Finally, NVIDIA’s Shield TV is coming to the UK and will be available from tomorrow in participating retailers. Conceptually, the Shield TV could become the future of gaming as cloud-servers are used to offset the processing power. Therefore, it’s possible for users to only need a low-cost, system to access some of the most demanding games out there. Despite this, the NVIDIA Shield TV is feature-rich and puts the latest Apple TV to shame. With 4K streaming capability, the Shield TV is a flexible device and should suit a wide range of customers.

It will be interesting to see the initial sales figures and the general consensus from UK customers. PC gaming is becoming more accessible and there isn’t as much of a requirement to spend huge amounts of money on a top-tier rig.

Here is a complete rundown of the recommend price:

  • Shield ATV Base (16G + Controller) £ 149,99
  • Shield ATV PRO (500G + Controller) £ 219,99
  • Shield Wireless Controller £ 49,99
  • Shield Remote £ 39,99
  • Stand £ 24,99
  • GFN £ 7,49

What do you think of the NVIDIA Shield TV?

Metal Gear Solid V Retail Copy Only Contains Steam Installer

Metal Gear Solid V’s PC release is tantalizingly close and a number of physical copies have been dispatched early in anticipation of the game’s launch. Interestingly, the disc only contains the Steam installer and basic key information for activation purposes. As a result, the disc itself is pretty much worthless and accounts for a mere 8.78 MB of data. The majority of AAA PC retail games barring GTA V, EA and Ubisoft titles utilize the Steamworks DRM system. However, the game’s files are usually stored on a disc to make the installation process fairly quick. This is vital for some customers who live in areas with a poor internet connection. Additionally, AAA releases have started to exceed the 50GB barrier which becomes a frustratingly long download process.

Therefore, I cannot see the reason why a disc copy of Metal Gear Solid V exists. There are no benefits whatsoever unless you enjoy looking at the box-art for an unhealthy amount of time. Digital distribution is a revolutionary move which help contribute to lower PC game prices, added an enhanced level of convenience and ensured developers get paid for their work. In the console market, second-hand sales are rampant which can persuade developers on tight budgets to stick to digital distribution delivery.

While PC retail games are extremely niche, I would like to see collector’s editions and DRM-Free titles still being produced. However, I highly doubt PC games will keep using optical media for much longer, and illustrates how wasteful the retail copies are from a financial and environmental viewpoint.

https://twitter.com/graphure/status/637981198229368836?ref_src=twsrc%5Etfw

When was the last time you purchased a retail PC game?

Apple Watch Boutiques Coming to Luxury Stores in London and Paris

Apple is seemingly building pop-up boutiques in luxury Parisian and London stores. One store is expected to open in Paris’ Galeries Lafayette and London’s Selfridges store. Mac4Ever spotted signs of construction in the Parisian store, while a number of job opportunities have appeared for Apple Store employees in London.

A section of Selfridges Wonder Room has been boarded up recently, suggesting that the 19,000-square-foot hall will be the location of Apple’s store-within-a-store. The Wonder Room is a focal point for watch and jewellery brands, making it suitable for Apple’s latest product. The rumours are in line with Apple’s intentions for the watch, that it is a fashion-centric product, designed to be both technologically advanced as well as something you might wish to wear.

The watch is due to be available in April, with Apple holding an event next Monday to potentially reveal more details about the device.

Source: Mac4Ever, MacRumors

Apple Raised $20 Million For (Product) RED

In an e-mail to employees, (seen by Re/code) Tim Cook said that the company had raised a total of $20 million for AIDS charity (Product) RED.

Apple had a massive campaign for the charity centred around World AIDS Day in November. The App Store was taken over by (RED) (literally) with a countless number of high profile apps donating all or some of their earnings to the effort. For World AIDS Day itself, a percentage of all profits made by Apple on all products sold on its online store was donated to (RED).

“I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million,” Cook wrote. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”

The money raised during this campaign brings a total donation of $95 million over the period that Apple has supported (RED).

Source: Re/code Via: MacRumors 

Apple Lights up Stores in Red

Apple has begun lighting up its logo in red at stores across the world, in anticipation of World AIDS Day tomorrow (Monday). The first store to get the red treatment is in Sydney, Australia, with more to follow in key locations across Europe, Asia and the United States.

Apple has gone (RED) crazy this week, filling its App Store with apps that contribute all or part of their earnings to the charitable fund, while Apple will donate a part of the earnings from literally every single product sold on the Apple Online Store or in their retail stores to AIDS charities on Monday.

“(RED) and the global health community have reached a critical turning point in the fight against AIDS in Africa. Together, they’re getting closer to delivering the first generation in over 30 years to be born free from the disease. The purchases you make during our holiday shopping events and through Apps for (RED) can create a lasting impact on the future of millions.”

Apple is the largest contributor to Product (RED), the charitable brand created by Bono and Bobby Sriver in 2006. So far the company has donated over $75 million, more so than anyone else.

Source: Mashable 

It Seems we May Not be Getting Google Retail Stores After All

Andy Rubin from Google doesn’t think Google should open its own retail stores, even though its a market that has proven successful for both Apple and Microsoft. While rumours of Google opening retail outlets surfaced only last week, Rubin has been quick to dismiss the idea that Google is planning to launch any kind of retail unit in the US, stating that google simply doesn’t need one.

This is an interesting move, and personally I was quite keen on the prospect of a Google store, Android is a big part of the market, and there are many great devices from third parties and Google them selves that could benefit from a dedicated, knowledgable and accessible retail outlet where customers could get hands on with a range of devices from the provider.

While speaking with reporters Rubin said “Google has no plans and we have nothing to announce.” Said Mr Rubin while speaking with reporters this week.

He went on to explain how he thinks that online is the best way to go for selling their devices and services and that consumers can get informed through reviews and grapevine. Which is all good and well as we here at eTeknix understand how this principle works as we review consumer devices ourselves, but when it comes down to it there are other benefits that you just can’t get online. Being able to walk into a store and physically pick up a device and speak face to face with the people that created that device can be very helpful, not only for public relations, but also general customer service and brand awareness.

Google doesn’t have a lot of device of its own to put to market, sure they have the Chromebooks and Nexus, but the mass bulk of Google powered devices are from other manufacturers and for the time being any Google store would likely resemble any other phone shop, but its having that boots on the ground philosophy and a place to bring products to street level that can really make a difference, at least in my opinion.

Its not unheard of for a company to dismiss and idea only to announce it weeks later and I’m sure this rumour isn’t going to go away over night, which leaves me with one questions, would you like to see a Google store on your high street, or do you just not care?