The New Yorkerhas published a lengthy profile of Apple’s SVP of Design, Jony Ive. The profile is an unprecedented look into the professional and private life of the man largely deemed to be the spiritual successor of Steve Jobs.
Among a host of interesting tidbits, we see some details concerning the Apple Watch, including how early prototypes struggled with the device’s new ‘glances’ feature.
“The Apple Watch is designed to remain dark until a wearer raises his or her arm. In the prototypes worn around the Cupertino campus at the end of last year, this feature was still glitchy. For Marc Newson, it took three attempts—an escalation of acting styles, from naturalism to melodrama—before his screen came to life.”
There’s also new details regarding Apple’s choices for the larger screen sizes of the iPhone 6 and 6 Plus – devices they’d been working on since 2011.
“A few years ago, Ive and his colleagues assessed each prototype size of the future iPhone 6 by carrying them around for days. “The first one we really felt good about was a 5.7,” he recalled. “And then, sleeping on it, and coming back to it, it was just ‘Ah, that’s way too big.’ And then 5.6 still seems too big.” (As Cook described that process, “Jony didn’t pull out of his butt the 4.7 and the 5.5.”)”
Interestingly, Ive also touches on car design and his disapproval of the look of many vehicles on the road today. Notable due to the recent rumours concerning Apple potentially building a car.
“To his right was a silver sedan with a jutting lower lip. Ive said, quietly, “For example.” As the disgraced car fell behind, I asked Ive to critique its design: “It is baffling, isn’t it? It’s just nothing, isn’t it? It’s just insipid.” He declined to name the model, muttering, “I don’t know, I don’t want to offend.” (Toyota Echo.)”
The profile is a terribly intriguing read, giving deep insights into Apple and Ive, unlike many profiles written before it.
Universal Pictures has announced that the Steve Jobs movie will be released on October 9th 2015. This news follows the appearance of the first pictures depicting the movie’s stars in their roles.
Earlier this week we saw Fassbender and Rogan as Steve Jobs and Steve Wozniak, dressed in 70s/80s attire – most likely centring around the Macintosh launch in 1984. Aside from making that connection based on their clothing, writer Alan Sorkin has said that the movie will look more closely at Jobs’ earlier years, rather than the more successful years later on. It will also apparently feature heavily his family life too, with reference to his lovechild Lisa, a daughter he previously disowned, but later reconnected with, something that flourished into what would then be a lifelong relationship with her.
Besides those paparazzi shots, we’ve also seen a number of images from extras who have been assembling at the Flint Center for Perfuming Arts – the very place the Mac was released in over 30 years ago.
After a pile of Apple patent applications for styluses and a new analyst report suggesting an ‘iPad Pro’ would come with a stylus, many are questioning whether Apple’s next iPad will indeed come with… you guessed it, a stylus.
Now why is this signifiant? Well, Apple and more specifically Steve Jobs have had quite a degree of hostility towards styluses.
“Who wants a stylus? You get em’, put em’ away, lose em’ – yuck. Nobody wants a stylus.” – Steve Jobs
You see a lot of people are making a big deal about Apple’s potential new opening to styluses because of this. Apple is known for its carefree attitude to contradicting itself – Steve Jobs was initially opposed to having an SDK for the iPhone when it was released, asking developers to build web apps. But of course, a year later, Jobs launched the App Store, something which has become a massive success.
However, this really isn’t a contradiction this time – the device the stylus would be used with is a large ‘pro’ tablet device; the stylus would effectively take the place of a wireless mouse, not like a fiddly little thing you can lose with a phone. So – is this really a big surprise?
CNET shot the image above which appears to show the beginnings of production on the Steve Jobs biopic. The movie has already been subject to many twists and turns. Many big-name actors opted in and opted out of the starring role, while Sony Pictures dropped the movie and handed it to Universal. It’s also worth mentioning how it got caught up the massive Sony Pictures hack too.
Now things finally seem to be on track, with filming activity taking place at Jobs’ parents’ garage where the company was founded. The garage is famous in the story of Apple, as it’s where the first Apple I computers were manufactured by Steve Jobs, Steve Wozniak and their first employees, including Chris Espinosa, Apple employee number 8 who is still working at the company today.
Besides that however, there’s little in the way of new information about the movie. We do now know that it will feature Michael Fassbender as Jobs, with Seth Rogan as Steve Wozniak. There’s also word that Dumb and Dumber‘s Jeff Daniels will star as John Sculley; the guy who effectively fired Jobs from his own company in 1985.
There’s a constant raging debate between tech lovers over different companies and their products. Mac or PC, iOS or Android, PlayStation or Xbox, PC or Console… the list goes on. But there are a number of seminal moments in the history of technology that most of us can agree on. Those inventions or product introductions that changed everything in their industry.
One of those events occurred 9 years ago, on January 9th 2007, when Steve Jobs stood on stage at the Moscone Center in San Francisco to introduce the iPhone. There had been smartphones before it – the BlackBerry as the biggest example. But no phone had really been ‘smart’ until that point. Sure, some phones had internet access, some had touchscreens, but none of them really put all of those things together in one compelling and highly useful device.
A smartphone today really is the appropriate miniaturisation of the functions of the PC to a handheld device, with the iPhone being the first of its kind to do that properly. It essentially became the blueprint for every smartphone following it.
Bellow you can witness the iPhone keynote itself, what has been called one of the greatest and most important product introductions in history. A presentation that definitely shows Steve Jobs at his finest.
The Associated Press, CNN and Bloomberg have filled a motion to have the video deposition of Steve Jobs released from the ongoing iPod lawsuit. The publications are in a battle against Apple’s lawyers who are actively seeking it stays confined to the courtroom.
Attorney Thomas Burke made the point that there would be no legal case to prevent its release, considering it was merely a “regular testimony” with a significant level of interest from the public. Apple’s lead attorney requested that the video should not be released. The video itself is 2 hours long, and features Steve Jobs discussing Apple, its competitors and iTunes, 6 months before his death in October of 2011. Subsequently, despite it having never been seen publicly, the deposition would not be the last known recorded footage of Jobs – that was his appearance before the Cupertino City Council in June 2011, concerning the new Apple campus.
The iPod lawsuit concerns the digital rights management of the devices between 2006 and 2009, when it’s alleged that the company acted unfairly by blocking users from installing content from competing music services on their iPods.
The other day we reported on the news that Steve Jobs was to appear in court over an iPod lawsuit via a video deposition recorded in 2011.
Well the trial began yesterday, and we have some of the first details of what was said in that video. According to Reuters, Jobs delivered a bit of a crushing blow to Real Networks, the company behind Real Player:
“During his 2011 deposition, Jobs displayed some of the edge he was known for, according to a transcript filed in court. Asked if he was familiar with Real Networks, Jobs replied: “Do they still exist?”
The video was shown alongside email exchanges between Jobs and other Apple executives. One of those emails from 2004, continued to add to the Real Networks bashing, with Jobs considering the release of a statement likening them to hackers:
“How’s this?” Jobs wrote. “‘We are stunned that Real is adopting the tactics and ethics of a hacker and breaking into the iPod.'”
Jobs said that Apple felt compelled to implement DRM on the iPod to make it more appealing to the music industry. At the time, illegal downloads had swarmed the internet, making iTunes something very difficult to get music executives to work with.
The trial continues, with current Apple SVPs Phil Schiller and Eddy Cue expected to make appearances.
Apple’s co-founder and former CEO, Steve Jobs, has been granted 141 patents since he passed away in October 2011.
The number, which is more than the 9 Bill Gates has been granted and the dozen or so granted to Google co-founders Larry Page and Sergey Brin in their lifetimes, adds to his 313 patents amassed during his career.
In an article by MIT Technology Review, we get to take a look back at Jobs’ patents, including his very first, simply titled ‘Personal Computer’, and one of his most recent, covering the design of Apple’s iconic 5th Avenue retail store in New York.
You might just wonder how a person who is no longer living can be awarded a patent. Well it’s all to do with applications, the review process and the time taken to do all of those things. Many of these patents will have been applied for just before his death, but have taken until now to be granted.
Although, as MIT points out, Apple was still applying for patents with his name right up until October 4th 2011 – the day before he passed away.
It’s amazing how Steve Jobs still keeps popping up in the news and how he continues to remain relevant and influential 3 years after his death.
Apple’s third and largely unknown co-founder, Ronald Wayne, is planning to sell his personal archive of Apple memorabilia.
Wayne’s archive most notably features an untouched pre-order form for the Apple II and perhaps more importantly, blueprints for the same machine and proof sheets for the hallowed Apple I.
Even though no hardware will be included in the auction, the guide price for the documents is $30,000 – $50,000. The auction will be held by Christie’s on December 11th.
Ronald Wayne is Apple’s little known co-founder alongside Jobs and Wozniak. He was essentially brought into the company by Jobs to bring some business expertise to their rapidly developing company. Initially he was given 10% of the company, but later gave it up, declaring that he couldn’t deal with the two Steve’s endless bickering.
There’s no doubt Ron regrets that decision now though – 10% of Apple today would be worth $70 billion.
As predicted, Universal Studios have picked up the Steve Jobs biopic that Sony Pictures dropped just days ago.
Sony apparently dropped the movie due to a schedule clash, with Fassbender being unable to shoot the movie at the time Sony wanted to. The film has already been written by Alan Sorkin, the same writer behind The Social Network, and is to be directed by Danny Boyle of Trainspotting and Slumdog Millionaire.
The film is said to cover 3 different stages in Jobs’ career and life – the introduction of the Macintosh in 1984, his time at NeXT in the 80s/90s and the introduction of the iPod in 2001.
There’s no doubt Apple fans will be looking forward to the movie, but with such a great writer and director, along with Jobs’ colossal impact upon technology, this may just appeal to quite a few more people.
Apple’s iPad sales have reportedly declined now for the third consecutive quarter, seeing the iPad mini 3 in particular produce a poor sales effort across the globe. Given the focus on larger smart phone screens and better big-tablet technology, does the iPad mini have a place in the market?
Sales analyst Ming-Chi Kuo predicts that iPad sales will remain weak well into Q1 2015 with Apple set to sell 9.8 million units year on year in 2014, seeing a 40% drop in the first quarter alone. The iPad Pro release has reportedly been pushed back until the second quarter of 2015, so until then we will have to watch Apple struggle. Last quarter saw a $5.3 billion sales churn for Apple’s iPad sales as a whole, ranking second only to their iPhone line but showing a continuous decline with every quarter. When is it time to call it quits? That’s up to Apple to decide, but we may see them change direction or technologies in the near future to continue the validity of their smart tablet branch.
The original iPad lead the charge in the tablet extravaganza season, seeing other companies such as ASUS pit their popular Nexus amongst other big-brand offerings. The iPad was originally set in motion by the late Steve Jobs, claiming that their 9.7-inch screen was the “golden dimension”, providing users with a not to big, nor too small alternative offering to a laptop or smart phone. Since this time however, we’ve seen the introduction of products like the iPad mini and Nexus 7, but these smaller siblings beg the question – why not just use a galaxy note or iPhone 6 Plus?
Personally I purchased a refurbished ASUS Galaxy 7 early in 2013. I used it quite heavily as my current HTC desire lacked the processing power, battery life or features that I needed for day-to-day activities. However, when I made the upgrade to a Samsung Galaxy S4 phone in late 2013, the Nexus remained untouched for months.
What are you personal experiences with tablets big and small? Are they another fad that we’ve seen pass just like the ‘Netbook’ craze?
Company image done right – Wednesdays ‘South Park’ episode ensured that all Oculus support tickets on the following day were answered quickly and efficiently by “Steve”.
Steve ensured he took “care of all your customer needs in a timely and satisfactory manner” – providing a humorous and different Easter egg for those who wished to email in with a query. If you’re sitting here rather confused as to exactly what we’re talking about, it’s about time you caught up on some South Park re-runs. You may do so through their official website, or maybe ask your nearest fan.
The responses were first seen around social media, seeing many users post up their varying experiences with Steve. Later confirmed by the Uploadvr team personally, it’s obvious that the team at Oculus understands their audience and consumer base.
We’re seeing more companies adopt this kind of ‘new-age marketing’, seeing positions open up in large scale corporations for dedicated social media operators, community managers and various similar positions. Not only does it provide something that’s actually funny to look at, but gives users the impression that the company ‘gets’ it’s audience – something that’s not often enough seen in this day and age. You wouldn’t hire a Football coach to run a baseball team, so why would you hire an out-of-touch sales rep as your marketing manager?
Back to Oculus however, it seems that this Easter egg was only applicable to their ticket support service – choosing not to budge on their social media platform. As for the episode itself, the main South Park characters saw themselves enter a never-ending customer service loop thanks to “Steve” from the Oculus support team – being unable to escape unless they agree they’ve received “satisfactory customer service”.
GG, WP Oculus. We’re interested to see if there’s similar things planned for the future.