While Netflix and YouTube users sit comfortably in their chairs and watch their favourite TV series and subscribed channels, service providers are constantly struggling to come up with better and greener solutions to power their data centres and keep up with constant demands. However, the lack of real results has been the main concern of Greenpeace recently.
The NGO stated that the growing demand from services such as Netflix, Hulu and YouTube presents a challenge for the companies to rely solely on renewable energy. However, Greenpeace points out that video streaming as a whole proves to be a challenge to get the Internet to go green.
Their report shows that video streaming services total up to more than 60% of the Internet’s traffic, which is likely to reach 76% by the end of 2018. Despite the latter, companies are still searching for ways to power up their services with greener energy from geothermal, solar and hydro solutions.
Greenpeace came up with a ranking for companies that make efforts in supplying their services with clean energy. Apple is said to come up as number one thanks to it investments into solar energy, followed by Google and Facebook for their ambition to rely more on green energy and not traditional sources.
Though an official ranking has not been made for Netflix, Hulu and YouTube, the NGO said that online videos are one of the most power-hungry type of service on the Internet. No doubt this answers the question on who has the biggest energy consumption footprint on the web. However, Google expressed its goal on having its YouTube service reach the 100% mark in renewable energy. Unfortunately, the service only reached a percentage of 35 up until now.
The biggest problem, in my opinion, comes from the actual power providers. Electrical companies rely mostly on traditional power-generating techniques and are slow on switching to renewable energy due to the cost of making that step. Until we see some dedication on going green from the latter, services and other power-demanding businesses are likely to show slow progress in this area as well.