Buy My Barina – Well Made Ad for a 1999 Holden Barina

David Johns is presented with a problem – who wants to buy my crappy second-hand 1999 Holden Barina? Luckily for him, he’s the digital director for Chimney.

What’s his solution? Make an amazing, factory production quality advertisement, set up a social hub (#buymybarina) and a witty accompanying website. Unfortunately for those interested in viewing this platform, thanks to the popularity of Johns’ promotion, it seems that his website has currently been ‘hugged to death’ due to an onslaught of traffic.

[youtube width=”1280″ height=”720″]https://www.youtube.com/watch?v=BJj7Km7Raks[/youtube]

Currently sitting at 20,000 views, the above video seems to have done its job – even if it does portray this Australian timeless classic as a top of the range luxury sedan. The promotion goes on to list the obvious luxury items contained in the Barina, including its futuristic tape player, AM/FM radio and cool fan all included with an amazing 10 months of registration.

All of these points are tied in by the website, with it claiming:

“This Holden Barina will make any other journey seem uneventful” BuyMyBarina

When Johns was asked why he decided to make this video, he replied:

“Why would I spend $8,000 doing work to sell a car worth $1,000 to $2,000? Honestly, because I had the time and I just wanted to show off my skills.” 

“There’s so much competition for selling used cars, I wanted to do something clever.” News.com.au

A quick search on twitter for #buymybarina proves that this advertisement is a raging success and a solid marketing experience for his company.

We haven’t found any reports claiming if this fine piece of machinery has changed hands as of yet, but we’re on standby for the announcement. Will someone buy this Barina out of pure novelty? Let’s wait and see.

Western Digital EX2 2-Bay 8TB My Cloud NAS Review

Introduction


Since the launch of Western Digital’s single bay My Cloud NAS and its bigger brother the four by EX4 is we have seen a strong movement over to cloud-based storage and thought of doing so less daunting. The latest addition to my cloud family comes in the form of a 2-bay system, offering both the benefit of a multi drive setup with the option for data redundancy along with a simple clean design and a small desktop footprint.

Like the other two systems in the cloud family EX2 is optimised from Western Digital’s own red NAS drives and the particulars system that we have today to look at comprises of two 4TB drives giving us a total of 8 TB of storage in RAID0 mode, although out-of-the-box system is configured in RAID1 leaving 4 TB of space to work with. Like the EX for the EX two comes in a number of different capacities including 4, 6 and 8TB models, along with a disk-less option for those who want the flexibility to install their own drives.

At the heart of the EX2 we are given a Marvell Armada 370 single core 1.2 GHz processor, along with 512 MB DDR3 memory, two SATA 6Gbps interfaces, a single Gigabit Ethernet port and two USB three ports. On the software management side we are given the same interface as seen on the my cloud and the EX four along with the same mobile application as previously seen.

with the EX two following in the footsteps of the older MyBook Live in respect to its design, it is suitable for both the consumer and prosumer environment giving the functionality to access our files on the go along with data redundancy, which for some of us is more critical these days and prices starting at around £160 or $190 US.

Inside the blue box which we have come to associate with Western Digital’s My Cloud products and alongside the NAS, we have a single Ethernet cable, DC power adapter with UK and EU tips (regional) and a few bits paperwork with warranty and quick setup information.

Western Digital EX4 8TB 4-bay My Cloud NAS Review

Introduction


Many people today are demanding more and more from their storage systems and for a select group of users (such as myself), having the ability to get access to files whilst on the go is – in some cases – a necessity. As we know, there are many free and paid services to choose from, which include the likes of Dropbox and Google Drive, however, these services are not without their downsides. Whilst a number of them are free to use, there is the uncertainty as to where your data is actually being stored and there is also no guarantee that your data is not going to be scanned by third-party applications that the host run on their servers. With some of your data potentially being quite sensitive, the last thing you want is for someone else to be snooping through it all. To top this all off, the ‘free’ services are also quite limited in the amount of storage space that is on offer and this is the biggest stumbling block for the most of us.

Quite recently we took a look at Western Digital’s 2TB My Cloud NAS that gives all of the functionality of a local NAS, but it also allows for users to simply and easily get access to their data wherever they are in the world – just as long as they have an internet connection to use. Whilst the My Cloud offers up a good amount of storage for the entry-level user, there is a lack of data redundancy out-of-the box (although there is the option to create safe points when an additional external storage drive is connected to the My Cloud’s USB port). Data redundancy and integrity is where Western Digital have focussed their attention with the new addition to the Cloud NAS lineup with the EX4.

As the name suggests, the EX4 is a four bay system and when marked against the My Cloud 2TB that I previously had a play with, this bigger brother has the ability to provide all of the same functionality plus a whole lot more. Alongside its greater storage capacity – up to 16TB of raw storage in a RAID0, the EX4 more importantly gives users the piece of mind that their data is safe with full access to a number of RAID configurations including RAID1, 10 and 5. The latter of these, RAID5 is what any preconfigured systems will be shipped with as this offers the best combination of space vs redundancy.

Whilst we have seen what WD’s Cloud systems have to offer, I will highlight over these again in this review, however I will be looking more closely at the additional features that the EX4 has to offer and how this system might just be one of the best choices for SOHO and SMB users. So without any more delay, let’s get unboxing this system and see what’s included.

To get things up and running, Western Digital include a CAT5e patch lead, AC power adaptor, quick setup guide and a warranty leaflet for reference

[youtube]http://youtu.be/MaMWsXvbZVE[/youtube]

AOC Q2963PM 29″ UWHD AH-IPS Monitor Review

Introduction


Over the last few years, we have been [in general] demanding higher and higher resolutions from our monitors, and before we even think about using a multi-screen setup – the most common resolution of choice has to be 1920×1080. Over the last year or so, we have been seeing a slow transition over to the 2560×1600 bandwagon as some users opt for bigger 27″+ panels. The problem with these through is that the cost is far greater than a 1920×1080 panel so having a pair of 22″ or 24″ panels is not uncommon – it gives a balance between the desktop space and cost that many people look for.

In a bid to give users the best option of desktop space and display aspect ratio, the 2560×1080 resolution has slowly been cropping up within the market place and in effect it is an ideal alternative for anyone that is looking at a dual 1920×1080 screen setup. The super-wide aspect of this 29″ monitor gives a single desktop space to work within, however when we move over to the gaming side of things, the extra pixels allow for a wider peripheral vision without the distraction of a bezel right in the middle of your view.

AOC’s super-wide monitor is just one of the few to now offer the new resolution, but it doesn’t just give more pixels; it also has one of the best panels on the market to show the image as well. The AH-IPS (Advanced High-Performance In Plane Switching) panel that AOC have chosen produces a mixture of supreme colour accuracy, high pixel density and a high level of brightness, oh and let’s not forget that it has a superb viewing angle as well. All the ingredients are there for certain, but does having a 21:9 aspect monitor really make that much of a difference?

Before we even get a chance to delve inside the box, AOC are keen to show off the screens super-wide aspect ratio and its ability to house multiple windows with ease. The blue box also has a row of the panels highlighted features laid out along the lower edge with a front and back view of the monitor found to the right.

Taking everything out of the box, we find the monitor in two parts and alongside a two-part DC power adaptor we also have a VGA display cable, HDMI cable, 3.5mm to 3.5mm audio cable, a cable tie, rubber feet and a CD containing a set of display drivers and AOC’s accompanying software for this panel.

Western Digital My Cloud 2TB Review

Introduction


Over the last few years, the concept of cloud storage has been growing rapidly around the globe. As you may imagine, there are a large number of applications for cloud storage, be it for a small set of personal files that are kept on the likes of Dropbox or Google Drive; to the hosting of entire websites on cloud servers, but there is one area where many users see a flaw in this concept – security. Before I get on to the reason why some people are put off the cloud, its worth noting that it has a huge number of advantages. Firstly, when we start at the smaller scale options and look at the likes of Dropbox and Google Drive, there is the obvious advantage that you can access your files wherever you are with ease. I personally use both Dropbox and Google Drive for on the go storage and with the added factor of being able to access both services from my Nexus 4 smart phone, I’ve not go to worry constantly about having to copy files to a flash drive so that I can access them at home. With the cloud, as soon as I save them in the respective online folders, they are almost instantly available at home.

Looking at more of a larger scale, there is cloud web-hosting. Now obviously the internet is online, but for the most part, the website that you are accessing, such as us at eTeknix for example, is stored on a single server in a single data centre. Whilst there is a certain element of redundancy with the likes of RAID10 drives setups in place and of course backups are taken care of, what happens when the data centres link is lost to the outside world? It’s quite simple, the site goes down. Downtime for us is something that we dread and cloud web-hosting is built to solve this conundrum. With cloud hosting, a website is stored on a number of different servers that are located in different data centres – the result of this is near 100% uptime.

Bringing all this back down to earth and to the home, I will now refer back to the [above mentioned] worry that many people have when it comes to cloud file storage such as Dropbox and Google Drive – Security. When you upload a file to the cloud, how can you be sure that someone else has not had access to your data? After all you are not able to pinpoint exactly where your files are being stored at any given point. This whole worry over security and knowing where your files are being stored is what has driven Western Digital to come up with a simple, affordable solution. Bring forward the My Cloud.

The My Cloud comes with a very concise set of accessories, there is simply a quick setup guide, Ethernet cable and a power adaptor with UK an EU tips – no bits of unnecessary paperwork to be found here.

Western Digital Announce New Product Line – My Cloud

Cloud storage for a number of people is a precarious storage solution as the worries about other people potentially having access to their data is something that lingers over the public cloud storage market. Many people are familiar with current online cloud storage options such as Dropbox (of which I’m a user myself), iCloud which all iOS devices have access to, and Google Drive amongst others.

The problem with all these options however is the fact that you can’t yourself pinpoint exactly where your data is stored and all of these providers will tend to scan your content for viruses etc, meaning that its not going to be up there without it being viewed in some way or another.

Being able to have you data stored at home and then shared out to the internet in your own personal cloud is a solution that for many users has not been possible for a long while. True if you had the knowledge, you could share a drive on to the internet, presuming you had a router that supported that feature such as Netgear’s R6300 and you know what your IP  address was at all times, but this is not the most secure nor the easiest of options either.

This is now where Western Digital have stepped up to the mark to create a drive that simply plugs into the existing home network and with the use of a mobile app or desktop management program, is able to share file, securely through 128-bit AES encryption, to anywhere in the world. Bring forward the ‘My Cloud’.

Built around a dual core ARM A9 CPU and paired with 256MB or DDR3 memory, the small system that is no bigger than their current products such as the MyBook Elite, comes in a range of capacities ranging from 2TB up to 4TB. On top of this the My Cloud also features a USB3.0 port for expansion by connecting another storage drive that will show up as a separate shared folder on the system, or which can be used to create a backup of the entire system in the form of ‘Safepoints’.

The My Cloud can be accessed either on the local network via a desktop management app or can be remotely connected to from anywhere in the world via the mobile app or web based user interface. Sharing files to friends and family is also very simple, files are given a unique URL, and this can be sent to a third party so that they can get access to that file only. Access to sync the drive with other cloud solutions such as Dropbox is also made simple with seamless integration through the mobile app. The mobile app will also be fully backwards compatible with the current line of My Book Live devices and users will notice that the WD-to-Go app will be updated to the new My Cloud app through their relevant app store

The My Cloud, priced at £129 for the 2TB model and £159 for the 3TB model (4TB model due later in the year in November is awaiting UK pricing) will be available from today through a number of online e-tailors such as Dixons online. This makes the price for storage far cheaper than online cloud options which charge a yearly fee in some cases only provide a fraction of the storage capacity for a higher cost.

Source – WD Press event

Western Digital My Passport Enterprise 500GB USB3.0 External Hard Drive Review

All portable hard drives on the market are in essence the same in generally speaking there is very little that sets each one apart, after all they take your files from one place to another. But waht if you wanted your portable hard drive to give just a little bit more? How about taking not just your files, but your entire desktop with you so that you can plug it into any computer, boot it up and then work in your very own workspace? Well it turns out this option is very much a reality and users of Windows 8 Enterprise have this option at their finger tips but this does mean that they need to have a Windows To Go compatible drive.

Windows To Go is a little picky on what drives it can be installed to and thus in order to use this feature, you need to find a certified product. The vast majority of the certified products however are flash based, but whilst this is great for speed, space is compromised. This is where Western Digital step in with the world’s only Windows To Go certified portable USB3.0 hard drive. Granted the drive is not going to offer to blazing speed that flash can, but it does repay the user with considerably more space to play with out of the box.