There was no doubt that the Tesla Model 3 was going to be a big hit after last week saw the newly announced electric vehicle receive 180,000 preorders in just 24 hours. One week on and Tesla has revealed that the preorders kept flowing in, with the number already having reached 325,000.
If all of the preorders are converted into sales when the Model 3 is released next year, Tesla is set to make around $14 billion from sales of the Model 3 alone which will make it the single biggest one-week launch of any product ever. Due to the required $1000 preorder deposit too, Tesla have already made $325 million just for the orders so far and although the deposit is refundable for those who change their mind, it should certainly keep Tesla going until the Model 3 makes it to market. In a tweet today, Musk revealed that despite the cap on preordering two Model 3’s for each person, only 5 percent of customers ordered two cars
Furthermore, the EV firm boasts that they got this huge amount of preorders without advertisement or paid endorsements with only the enthusiasm and passion of the Tesla team and the fans who believe in them and their vision having pushed them and the Model 3 to this level of popularity. In fact, Musk himself was shocked at the number of preorders, stating on Saturday that he expected only between a quarter and a half of the 235,000 preorders that had already been placed although now he expects that it could hit half a million before the second part of the reveal later in the year.
The Model 3’s enormous popularity could just be the stepping stone that electric vehicles need to go truly mainstream, a dream that I am sure Musk and many others share. For other manufacturers hoping to release their new electric offerings in the near future, the bar has certainly been set high by Tesla and the Model 3 is the success story that many will hope to match.