Apple in talks to Acquire Imagination Technologies for PowerVR GPUs

In what is likely good news for Qualcomm, Apple has confirmed they are in talks with mobile graphics designers Imagination Technologies. While Apple has denied making or considering an offer at this point in time, they may yet reconsider. Imagination Technologies is known for their PowerVR series of GPUs, integrated into Apple SoCs since the A4 and used in some Intel Atom SoCs as well; Apple currently owns a decent chunk of Imagination stock already.

Apple has a tendency to bring more and more development in-house. Back in 2008, Apple acquired PA Semi which eventually led to in-house CPU designs started with Swift for the A6 SoC. Bringing the GPU development in-house also makes sense for Apple as it will bring them better control over the direction and vision for the future. By doing their CPU designs, Apple was able to increase their IPC lead their competitors significantly as those firms had to rely on ARM and Qualcomm, both who were slow to the IPC and 64bit game.

If Apple does snatch up Imagination, that leaves Qualcomm and ARM as the only 2 major mobile GPU designers left. This may allow Nvidia to make some gains with their Tegra lineup and might even entice AMD to re-enter the market if the conditions are right.

 

AMD Open to Making Mobile GPUs

Looking back, AMD missed a big opportunity to get into the mobile phone and tablet market. According to Raja Koduri, SVP for RTG, AMD may be contemplating getting back into the mobile graphics market, provided the circumstances are right.

Originally a part of ATI, the mobile graphics division, Imageon was acquired by AMD along with the parent company. After running into severe financial hardship, AMD decided to sell the mobile division off to Qualcomm which renamed it Adreno, an anagram of Radeon. Combined with their custom ARM CPUs, Qualcomm has managed to become the largest mobile SoC vendor, putting Adreno into millions of devices. The only other major competitors are Imagination and Mali from ARM itself.

By considering the mobile GPU market if the right customer comes by, AMD is opening yet another market for them to enter. Right now, Adreno is still largely based on the VLIW architecture that ATI and AMD left in 2011. GCN, on the other hand, is a more complex and advanced architecture with arguably better performance per watt. With the rise of GPU based compute being used in gaming, GCN may be a potent force in tablets.

Seeking more custom chip customers makes sense of AMD given that their consoles deals are helping keep the firm afloat as other sources of revenue are dropping. There is a large measure of risk however as Nvidia has demonstrated with their flagging Tegra lineup. By securing a customer first, AMD can pass on the risk and run a much safer course. Perhaps, the next PSP or DS will be running GCN.

Latest Nvidia Maxwell Mobile GPUs Now Available

Nvidia recently released their new flagship GPUs in form of the GeForce GTX 970 and 980 and they’ve taken the gamers and reviewers by storm. Everyone has been impressed with how they perform, but Nvidia still had a card up their sleeve that they didn’t reveal during the GAME24 event. Nvidia just introduced us to the mobile variant, the GeForce GTX 970M and GeForce GTX 980M notebook GPUs. Nvidia has been greatly successful with their first generation of Maxwell GPUs and they’re once again taking the lead in the mobile sector with the second generation. Not only does the new architecture bring great new features in form of complex lighting, they also do all this at a decreased power consumption; one can see why these chips are ideal for gaming notebooks.

The new mobile GPUs deliver 80% of the performance the desktop variant do, as comparison just two generations ago this was just 40%. They allow for easy 1080p gaming with Ultra settings in advanced and graphic hungry games such as Battlefield 4 and Metro: Last light, but the cards don’t stop their performance there and can render even higher resolutions. Nvidia managed to push the playable resolutions all the way up to 2500×1400 pixels on Ultra settings.

The GPUs also support Dynamic Super Resolution (DSR) technology that allows the GPU to render the image in a better resolution and then scale it down to the visible; this should give a clearer image and should be a great feature since most laptops don’t feature such high resolutions.

BatteryBoost also got an improvement, when the power is disconnected and running on battery it will lock into a maximum frame rate of 30 to 60 fps; this allows the GPU to work at optimum while you’re having a longer gaming session in wireless form. This can be further customized through the GeForce Experience for your individual gaming needs; Nvidia has worked closely with OEM partners to achieve this.

The Anti Aliasing also gets amped and the mobile version now supports the same Multi-Frame Anti-Aliasing (MFAA) as the desktop version. This is said to give 30% more AA performance at the same quality. As mentioned above the Voxel Global Illuminations (VXGI) technology is support as well and allows the mobile GPU to offer real-time dynamic global illumination for the first time.

All the features, performance and efficiency combine to make Maxwell the world’s most advanced GPU architecture and over a dozen SKUs are now available with GeForce GTX 980M and 970M power. MSI has the GT72, GS70 and GS60 models. Asus is offering the G751. Gigabyte has the Auros X7 and P35 models. Boutique venders like AVADirect. MainGear and OriginPC are also selling gaming powerhouses with these new GPUs.

Thank you Nvidia for providing us with these information

Images courtesy of Nvidia