Imagine if a McDonald’s advertisement looked as captivating as one produced by Apple. Picture a Big Mac and fries marketed with minimalist type, a white background, and CEO rattling off terms like “refined,” “complexity,” and “extraordinary.”
Well, Buzzfeed have done it. Their team has made and released a Mcdonalds advert in the style of an Apple advert. The advert features several standard features of an Apple advert. White backgrounds, a high-level member describing the new product whilst using lots of buzz words.
“what happens when machinery meats meat”.
Chicken is never mentioned as an ingredient in the ad, however, it explains:
“To change the way we experience chicken is to change chicken itself.”
In the video, the fake advert tells us about three new products. Fri, Nugget and Mac. All of which are being described as now “refined” and much better than the last version. The advert is very clever and well made by the team at BuzzFeed. It’s very impressive how by using a white background and some clever words, they make me crave a McDonalds now. Maybe I’ll be able to utilise their “Smart Grease” to help me find that chip from the other night, it’s here somewhere…
A new deal between fast food chain McDonald’s and wireless charging solutions company Aircharge means that 50 McDonald’s restaurants in the UK will be offering free Qi (proncounced ‘Chee’) wireless charging.
The Qi charging system allows devices to be charged by merely being within close proximity to a power transmission pad – no need to plug in any cables. Asus, HTC, Huawei, LG, Motorola, Nokia, Samsung, BlackBerry, and Sony are already working to adopt the standard for its mobile devices, with 70 Qi-compatible smartphones already on the market.
600 Qi charger will be available over 50 sites, many of which are expected to be in London. There has been no announcement yet as to which restaurants will be offering the service.
The Qi charging service has already been successfully trialled in a handful of McDonald’s restaurants. A post by the Wireless Power Consortium suggests that customers taking advantage of the trial tended to wait in the restaurant upwards of half-an-hour just to use the service.
By the end of 2015, McDonald’s hopes to introduce ‘Create Your Own Taste’ touchscreen ordering kiosks in 2,000 of its US restaurants. The touchscreen interface allows customers to customise their order; want a Quarter Pounder with Cheese, no onion, and Big Mac sauce? It’s yours, at the touch of a button, and without having to deal with a bitter server, resentful at the extra work you’ve foisted on them. The ‘Create Your Taste’ system features another bonus: once ordered, your food is brought directly to your table by a McDonald’s server.
McDonald’s hope to attract back the younger demographic that has slowly abandoned the restaurant over the last few years, the logic being, according to Bob Nibeel, a McDonald’s franchise owner, “most millennials would rather deal with a computer, iPad, iPhone than actually have interaction with another human being.”
We’ve all been in that situation, stuck somewhere just out of reach of your 3G signal and you are so desperate to get on the internet whilst on the go, you have to connect to “Free WiFi”. The horror! Anyway, free WiFi usually sucks 9 times out of 10, mostly because there is about 30 people all using the same WiFi signal as you demanding bandwidth when there just isn’t enough for everyone. I live in the UK and this is the case for me 99.9999% of the time, the speed I get is around 0.3Mbps which is just awful, I might as well not bother. Although, according to a study by wireless specialist OpenSignal.
The test was performed in the USA where they have the luxury of Google Fiber, lucky sods, and found that the average speed in McDonalds is 4Mbps. Starbucks on the other hand have dropped AT&T and picked up a shiny new deal with Google and a a result of this the average speed in Starbucks was 9.01Mbps, that’s more than I’m getting right now in my own home! Just shows how poor the internet in the UK is, miles behind everyone else!
Free WiFi is always good for businesses, it attracts people in and gives them something to write on a website or put in a shop window but if the speed is awful then people will look somewhere else to leech internet from. I think Google is about to get a lot more popular with businesses everywhere.
Thanks to Tweaktown for supplying us with this information.
Reports show that pirate websites make a fortune out of advertising. The Digital Citizens Alliance is said to have released a detailed report emphasising how much piracy websites are making in ad revenue.
The report is named “Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business” and states that pirate websites having TV shows, music, movies, etc. as content made a staggering $227 million in annual ad revenue in 2013.
The number of ad positions, page views and estimates of the different ad-rates were used to generate the report’s statistics and the websites were divided into three sizes based on the number of unique visitors per month, which are ‘Small’ ( lower than 1 million), ‘Medium’ (between 1 and 5 million) and ‘Large’ (over 5 million). It is also said that sampled websites are the ones for which Google received 25 or more DMCA takedown requests during the third quarter of 2013.
The statistics inside the report were taken from 596 websites, out of which 30 were the largest sites and the top torrent sites which made profits margins of around $6 million a year. Also, profit margins up to 94.1 percent were made by torrent sites, taking up less than 1/4 of the total sample and half of the total ad revenue.
The reports states that a large part of the total ad revenue comes from premium brands like McDonalds, Ford, Dell, Amazon, and others, brands that are not aware of this themselves, but the DCA states that this could damage their reputation.
Thank you Tech Spot for providing us with this information