Host of Potential Yahoo Buyers Emerge – Major Companies Linked

Yahoo is up for sale, and some of the major players in media and technology are keen to pick over the bones of the once-great company, with Microsoft, Google, Verizon, Time, and the Daily Mail all indicating an interest in future bids.

“Media companies, such as the Daily Mail and Time Inc., are reportedly thinking of making an offer,” reports CNN Money. “A Daily Mail spokesman confirmed to CNN Money that the company is looking at bidding for Yahoo.”

Yahoo is currently valued at around $34b – a shadow of its value in late-2000, when the company was worth closer to $255b – with the company’s Asian stock accounting for the bulk of that valuation, indicating that the company’s internet business is practically worthless.

Google and Microsoft have also been linked with purchases of pieces of Yahoo’s business, though the former is unlikely to make any such deals over concerns of breaking antitrust laws. Microsoft, however, already has a close relationship with Yahoo, and previously attempted a $45b takeover of the company back in 2008.

“Verizon could also be a player,” CNN Money adds. “It owns Yahoo rival AOL and other media assets, and the company has publicly expressed interest in taking a look at Yahoo. AOL is like a mini version of Yahoo, with a sizable digital advertising and online content business. Verizon bought AOL last year for more than $4 billion.”

“Private equity firms General Atlantic, TPG and KKR are also widely reported to be considering buying Yahoo,” CCN Money reveals.

Former Vice President of Google Product Search Marissa Mayer was appointed CEO of Yahoo in 2012, tasked with changing the fortunes of the ailing business. After a promising start, Mayer soon proved impotent in her efforts to stop the rot that had already decimated Yahoo, with her cost-cutting measures of sub-division closures and staff redundancies designed to keep the company ticking over until it could find a new owner.

Yahoo Lost One-Third of Its Staff in 2015

Ailing multinational company Yahoo has lost over a third of its workforce over the last twelve months, in a shocking show of no-confidence in current CEO Marissa Mayer, according to a report in the New York Times.

“Basically, it shows employees losing faith in Marissa Mayer and Yahoo,” Scott Dobroski, spokesman for employment rating site Glassdoor, said.

While Mayer has fought hard to retain staff members that have been offered positions at competing companies with lucrative retention packages, the move has had the knock-on effect of causing resentment amongst colleagues who otherwise remained loyal when offered jobs elsewhere. Her strategy having backfired, Mayer is now pursuing mass layoffs, to be announced at the end of this month. Yahoo shareholders are desperate for Mayer to be fired before she can enact this plan.

“Only 34 percent of employees believe that Yahoo’s prospects are improving, according to surveys conducted by Glassdoor, a firm that collects data on jobs and employers,” the New York Times report reads. “That compares with 61 percent who are optimistic at Twitter, another troubled tech company, and 77 percent who see a bright future at Google, Ms. Mayer’s former employer.”

“One Yahoo employee who was interviewed said she was praying to be laid off so she could collect a severance payment and move on with her life,” the report continues. “Others said they were actively looking for their next jobs — a task made more difficult because of the taint of failure that potential employers sometimes associate with anyone at the struggling company.”

“We’re still hiring, and our application numbers are strong,” Yahoo said in a statement. The company refused to comment on staff morale.

Yahoo Reveal Final New Logo After Extensive Redesign

After a month of revealing logo runner-up designs Yahoo have finally revealed to the public their new logo. The logo is Yahoo’s first update in 18 years and for a company worth nearly $10 billion dollars changing the brand’s logo is quite a big move. While it may just seem like a simple logo quite a lot of thought has gone into it, though whether that is noticed by anyone remains to be seen.

  • We didn’t want to have any straight lines in the logo.  Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.
  • We preferred letters that had thicker and thinner strokes – conveying the subjective and editorial nature of some of what we do.
  • Serifs were a big part of our old logo.  It felt wrong to give them up altogether so we went for a sans serif font with “scallops” on the ends of the letters.
  • Our existing logo felt like the iconic Yahoo yodel.  We wanted to preserve that and do something playful with the OO’s.
  • We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark.
  • We toyed with lowercase and sentence case letters.  But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens.

Read more mathematical details on the new Yahoo logo right here on Marissa Mayer’s Tumblr. Interestingly the letter Y appears in the shading at the end of each letter – I wonder how much they paid someone to think of that!

Image courtesy of Yahoo

Yahoo dumps 7 products including their Blackberry mobile app

Yahoo’s CEO Marissa Mayer is working hard to clean up the company by finding ways to remain on top, removing many unsuccessful products or those products that are not making any foreseeable progress. Recently she axed a total of 7 products that were not profitable to the company, which also includes the latest blackberry mobile device app. She also added that the company will be getting rid of dozens more.

Yahoo manage to bring her onboard and away from her previous position at Google by awarding the head position for the company, and it looks like she is the perfect person to keep Yahoo as one of the top competitors.

Yahoo’s EVP of platforms, Jay Rossiter said on Yahoo’s blog site,”after much thought and deliberation, we decide to shut down some products. Before making these decisions, we look at a variety of factors. The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today. By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”

Yahoo also said that they have made plans to axe Yahoo App Search, Yahoo Clue, Yahoo Message Boards, Yahoo Updates API and many more to come.

this has been the second product shutdown since Mayer took over the position in July 2012. Its the same approach that Google takes whenever their apps don’t make profit of the company or if they feel that they don’t have any favourable future with it, something Mayer refers to it as “spring cleaning”. She added that the company will be continuing to reduce any products that are not profitable by chopping off 50+ app and reduce it to little more than a dozen.

This decision did come with a lot of criticism within the company, who felt that step will take the company behind as its not embracing as “modern way to work”. But she ignored the critics as she felt that in-order for Yahoo to be one of the top competitors in the business, all the employees will need to be on the same playing field. She added that having all the employees to put their forward across and everyone to work together in a more constructive way is the best way for Yahoo to restructure itself and grow.

From April 1st, Yahoo will no longer have their mobile app for Blackberry available for download, nor give any support. Also, Yahoo will not be supporting their Yahoo avatars, although Yahoo added that they will not be claiming any image copyrights on Yahoo avatars as they said that users can simply save their avatars and re-upload it in their profile should they require to do so.

Source: VR-Zone