Is it me or has World of Warcraft been around forever and a day? It certainly feels that way considering the game was released way back in 2004, since then it has spawned expansions to the excitement of fans, but it seems subscription numbers are not quite what they used to be.
According to the press release from Activision, World of Warcraft has 5.6 million subscribers to of the end of the second business quarter which for Activision is 30th June 2015.
Blizzard president Mike Morhaime stated the Warlords of Draenor expansion brought more returning players to the game than any previously. He also confirmed plans for the company to increases the rate of content to help attract new players while also retaining existing fans.
For a game which is nearly 11 years old, I do think it is an achievement to be able to attract 5.6 million subscribers, considering how current market trends will become obsolete in a matter of months. For me, this is the unfortunate by-product of listing your company to investors, yes it brings in much-needed revenue, but it does not take long for the market to react to any slight negative data which would impact on profits.
If you’re a regular reader to my articles for eTeknix then you know I like a tangent, and here it is, take a look at the WWE, Hulk Hogan was erased for two reasons, the obvious “open your mouth before engaging brain” with the second reason being that WWE share price lost $50 million dollars as the market reacted to the news. Investors call the shots and back successful trends and track record projects, any negative press effects company value. Investors wonder why they have not attracted more players; try 11 years with the same concept being rehashed within expansions. This is why you also have Fifa 2679 and Call of Duty Black Ops 12, the balance sheet conveys a track record of revenue to consumers.
Thank you Polygon for providing us with this information.