After being spun off from Sony two years ago, it looks like VAIO is planning to expand its PC operations. Despite the doom and gloom in the PC market, VAIO is reportedly planning a merger with the PC divisions of Toshiba and Fujitec, two other major Japanese PC OEMs. In fact, Japan Industrial Partners Inc, the owners of VAIO, are expected to hold the largest stake in the new firm and expects the consolidation will streamline the operation. The new company would rival NEC Lenovo in the Japanese market with a third of marketshare.
For Toshiba and Fujitec, this presents a good opportunity for them to get out of a market which has not much for them in the last while. Toshiba, in particular, is already trying to get rid of their less profitable divisions already and focus on NAND. By merging, the new as yet to be named firm has a will be able to leverage it’s now stronger domestic presence and make a bid for the international market as a whole, something VAIO has been trying to do.
In the current race to the bottom, there are only a few major players left like ASUS, HP, Dell, Lenovo, Samsung and Acer have any significant presence and some of them aren’t doing quite well right now. Windows 10 has largely failed to help spur new growth and there seems to be little relief in sight. If the continued survival of a Japanese PC maker means a merger, it will happen sooner or later.