The Indian market is one notoriously hard to get into for many firms selling devices at a premium, with many Indian customers being incredibly sensitive to high pricing and the import taxes for the country are high. In response to this difficult market, Apple has a new plan to gain a foothold in India: selling older and refurbished iPhones at cheaper prices.
Compared to their strong advance into the Chinese market, Apple’s progress in India has been slow. Despite increasing the number of distribution channels across a number of Indian cities, the Cupertino-based company only managed to sell 1 million phones in the last quarter, making up just a 3 percent share of the Indian smart phone market.
According to Vishal Tripathi, a research director at Gartner, most of Apple’s recent growth in the Indian market has come from sales of their older devices such as the iPhone 4S and that they may be seeking to target the lower-end of the smart phone market with these dated models, a vastly different approach to in the West. Even the new (and cheaper) iPhone SE, with a price tag of 39,000 rupees for a 16 GB model is unlikely to gain much of a foothold in the market amongst price-conscious customers according to Tripathi.
Currently, Samsung leads the Indian smart phone market, possessing a mighty 27 percent share of the 25 million devices shipped in India in the last quarter, trailed by Indian firm Micromax at 14.1 percent. There is no doubt that Apple wants a piece of this potentially lucrative market, which one of their main smartphone competitors currently controls. Whether this strategy will take hold remains to be seen, but Apple looks to have an uphill battle ahead of them in India as many in the country see them as simply dumping old end-of-life models into the market.
A report from Taiwan’s Industrial and Commercial Times has confirmed that Apple’s vibrant iPhone 5c is to be discontinued next year. The iPhone 5c is Apple’s budget iPhone model, with its plastic case, selling for around $299 in a series of vivid colours.
The move has been rumoured since earlier claims from Ming-Chi Kuo, an analyst from KGI Securities, earlier this week. Kuo mentioned that the iPhone 4S is also to cease production next year.
The iPhone 5c is notable for not featuring a Touch ID fingerprint sensor, a feature that is integral to Apple’s Pay plans, which may have contributed to the decision to abandon the handset.
Windows Phone is steadily gaining ground in the smartphone market, and while it is also subtly trolling its competitors when it has the chance, it does it yet again, but this time it’s not Samsung, but Apple.
AT&T have apparently made a deal with Nokia, and implicitly Microsoft, for curious users who have never tried Microsoft’s WP8 operating system before to try it for free. The catch is that you will have to bring your old iPhone 4S and exchange it for a Lumia 1020 or a Lumia 1520 with a two-year contract with AT&T.
When looking back and seeing that the Lumia 1020 for example was valued at a $300 price tag on-contract, Microsoft, as well as AT&T, is really hitting it big with this new deal. However, users should also take into account a major gap that Windows Phone currently has, and that is the applications inside the Store.
If you are not that interested in having loads and loads of applications on your smartphone and enjoy what Windows Phone 8 as well as the Windows Phone Store has to offer, then you are set! However, Microsoft is working on closing the application gap on the platform, but like all things, it takes time. In the end, who knows? Maybe WP8 Store will be packed with application next year. It all depends on Microsoft to make life easier for developers to build and publish their applications on the Windows Phone Store.
Thank you BGR for providing us with this information
For several weeks angry Chinese consumers have been voicing their concerns over Apple’s repair and warranty policies in their country. There was dismay at how Apple wasn’t replacing defective products with brand new ones in China, something they do in most other countries as standard. The trend didn’t go unnoticed as Chinese consumers gradually became more vocal and public in their anger against anger with the entire country gradually becoming hostile towards Apple. The feud even escalated to the point where many Chinese celebrities began to publicly “bash” Apple via social networking mediums.
After all of this Apple finally decided to do something. Apple’s CEO, Tim Cook, said the company had been listening to consumers concerns and will fix the wrongdoings in the Apple service. He also offered an apology on behalf of the entire company. From now on defective iPhone 4 and iPhone 4S models will be fully replaced if still under the 1 year warranty and Apple says it will provide better and clearer explanations of its warranty policies in future.
We think what this means is that Chinese consumers will get replacements now, but in the future Apple will write in some more T&Cs to its warranty policy to allow it not to offer full replacements for most Chinese products. There must be a reason why Apple doesn’t want to offer replacements in China, probably due to the volume it sells or the fact they sell for lower prices than they would in Western markets.
What are your thoughts on Apple’s treatment of Chinese consumers?