With Android N making waves in the news cycle, it’s no surprise that some talk inevitably strays towards Google Nexus phones. So far, we are halfway into the lifecycle for the Nexus 5X and 6P but talk is out about the next generation of Nexus phones. According to the latest rumours, HTC may play a major role in future Nexus’s, with the Taiwanese firm set to produce phones for Google for the next three years. This supports earlier reports that LG will not be producing a Nexus phone this year.
HTC and Google have a long history together, with the Nexus One and Nexus 9 both being partnerships. It makes a lot of sense for Google to settle on a single firm to produce a number of Nexus phones as it simplifies development and support as well as providing some sense of design consistency. So far, only Samsung has had back to back Google Nexus phones and along with LG, the only two to have more than one Nexus phone.
The deal also makes sense for HTC and Google as the device firm has been struggling in the hyper-competitive smartphone market. A Nexus device would give HTC a good boost in sales, marketing and revenue it so desperately needs to maintain their business. This makes sense because if HTC is desperate, they may be more willing to comply with Google’s increasingly strict Nexus guidelines. Hopefully, the new HTC Nexus phones will be as sleek as HTC’s own upcoming flagship and won’t have the giant screen Google seems to love.
When the Nexus 6 was first revealed, the first thing of us, myself included, noticed was the massive screen size. At 6 inches, the phone was a gigantic phablet and exceeded the limits already set by Samsung’s similarly large Note series. While the current market has regular flagships pushing 6 inches as well, Motorola is admitting that it was a mistake at the time.
“I think it was one of those where we were like ‘is [screen size] going to continue to go up?’ I think unfortunately, that was one of the products that was going to be the example of no, it’s not. So now we know.”
Motorola wasn’t alone in the blame though. According to Chief Marketing Officer Adrienne Hayes speaking to techradar, the move to the larger screen size was driven mostly by Google. As we know, Google exerts a lot of control over the Nexus design process, even more so as Motorola was Google-owned back then.
“[Google] wanted the screen size – we could have built it with same display size as the Moto X”
The biggest issue, however, wasn’t the large screen size. After all, the Note series and other equally massive phones have been selling well back then and now. The problem was that there was no smaller 5-inch alternative, something Google rectified with the simultaneous launch fo the Nexus 6P and 5X. Having picked up the Nexus 5 myself at that point, I would have likely chosen a refreshed 5-inch model instead had it been available. Hopefully, Google will continue to offer more screen size options for the Nexus line in the future.