Apple Introduces Pay Once & Play to Tackle Freemium Hostility

Apple has introduced a new Pay Once & Play category to the App Store so that customers can find games that don’t feature in-app purchases, à la freemium games. Games in the Pay Once & Play section, as the name suggests, require a one-time fee, with no future payments required to play.

“Enjoy hours of uninterrupted fun with complete experiences spanning the App Store’s most beloved genres,” an apple statement reads. “Packed with thrills and unforgettable moments, these powerhouse games belong in every collection.”

This follows a move by Apple last year to change the installation button for freemium games from “FREE” to “GET”, plus adding a label below reminding customers that the game will include in-app purchases.

Stricter regulation over app promotion and a recent lawsuit against Apple and Google over in-app purchase complaints has forced Apple to make its policy and labelling as transparent as possible.

Source: Polygon

EA Will Charge You Money For Petrol in Need for Speed: No Limits

As part of EA’s latest money-grab, the next Need for Speed mobile game is to feature in-app purchases (IAPs) for petrol. The ‘freemium’ game, called Need for Speed: No Limits, will offer players the opportunity to pay real money to fill up their tank in order to race.

It’s not just petrol that you can spend your hard-earned cash on – the best cars in the game are only available in exchange for gold bars, and gold bars are only obtainable by paying for them, making for a wildly unbalanced game that can only be fully appreciated via regular cash transactions. Though, at least the petrol gauge fills up over time, if you can wait.

Though not yet available for Android, the iOS version of the game has been released in a handful of countries, with complaints about the IAPs already surfacing; the Android version is due out this Spring.

Source: Hexus

Big Discounts on Apps and Games With Google Play Summer Sale

The Steam Summer Sale has long gone and while I’m sure plenty of you grabbed a few bargains to keep you busy for at least another year, there is no harm in grabbing a few extra deals to keep your busy on your phone when you’re out and about.

The Google Play Summer Sale is now here and it’s offering up some reasonable discounts on freemium in-app purchases, and some great discounts on premium games. With Two Final Fantasy games, Worms 3 and Little Big Adventure being great choices for those who want some great games for less. There are a few premium apps too, although for me personally, I don’t see anything interesting there, but perhaps you will.

Freemium games: in-app purchase sales

Premium games

Premium apps

It’s unknown how long the deals are available for, so if you want them at this price you best be quick. Hopefully the deals will last a while or at least have no items added over the next few days.

Thank you Android Authority for providing us with this information.

Freemium Apps Said to Generate 98% of Google Play’s Revenue in May

A study performed by App Annie is said to have revealed in a report that Google Play’s revenue in May was not made from paid applications. With over 1.5 million apps from the store platform, it appears that 98% of the revenue was generated from freemium applications.

The freemium applications, which are ‘free’ to download and play, but also provide ‘premium’ content which users can buy with real money, have proven to be the ‘gold mine’ for Google’s store platform. However, the reports also show that the majority of downloads from the store registered in May also indicated a decrease in freemium apps and an increase in free (no strings attached) applications.

App Annie apparently did not state the revenue spike from freemium apps in the given months, however downloads from previous months followed by content purchase later on might explain it since 90% of the revenue during the first quarter reportedly came from games.

The use of premium content inside games has been criticised for some time now, having gamers with more money be given an advantage over gamers who do not wish to invest in such applications. Nevertheless, data gathered by App Annie shows that while the jury decides whether or not freemium apps are unethical or not, the apps are currently deemed as commercially successful.

The study shows that the average application downloaded from Google Play earns roughly $1,150, while Apple’s App Store brings a figure of $4,000, followed by Microsoft’s Windows Phone Store bringing in only $625. Though there is a considerable gap between Apple and Google’s earnings, it is said that Google is quickly gaining some ground in markets from Asia, Russia, Mexico and Brazil.

Thank you Mashable for providing us with this information
Image courtesy of Mashable