We all love downloading that new app. Be it a game or something more practical for everyday use, we love exploring it and finding out what it does. Seems like some Apps may be returning the favour and not even telling us about it as several apps could be invading your privacy.
The Federal Trade Commission (FTC) have warned several developers for mobile software that their apps may, in fact, be invading their customers privacy without even their notice. The Silverpush framework and several overs don’t request permission to use your microphone but still do. It only gets worse as it appears that the apps are capable of “producing a detailed log of the television content viewed while a user’s mobile device was turned on for the purpose of targeted advertising software and analytics”. So by having your phone near you when you watch TV means you could be advertising your favourite shows to third parties without even knowing it!
Silverpush is already known to listen for ultrasonic sounds to check for multiple devices within the vicinity such as your laptop or tablet. By knowing what devices you have around you the company is able to pick up and generate more detailed advertising profiles, some of which you are never even aware was being generated.
Silverpush, an India-based company, states that the techniques aren’t used domestically but the FTC want apps having to specifically request access to your device’s microphone.