Wireless Qi Charging Coming to 50 UK McDonald’s Restaurants

A new deal between fast food chain McDonald’s and wireless charging solutions company Aircharge means that 50 McDonald’s restaurants in the UK will be offering free Qi (proncounced ‘Chee’) wireless charging.

The Qi charging system allows devices to be charged by merely being within close proximity to a power transmission pad – no need to plug in any cables.  Asus, HTC, Huawei, LG, Motorola, Nokia, Samsung, BlackBerry, and Sony are already working to adopt the standard for its mobile devices, with 70 Qi-compatible smartphones already on the market.

600 Qi charger will be available over 50 sites, many of which are expected to be in London. There has been no announcement yet as to which restaurants will be offering the service.

The Qi charging service has already been successfully trialled in a handful of McDonald’s restaurants. A post by the Wireless Power Consortium suggests that customers taking advantage of the trial tended to wait in the restaurant upwards of half-an-hour just to use the service.

Source: The Next Web

McDonald’s to Introduce Touchscreen Ordering in the US

By the end of 2015, McDonald’s hopes to introduce ‘Create Your Own Taste’ touchscreen ordering kiosks in 2,000 of its US restaurants. The touchscreen interface allows customers to customise their order; want a Quarter Pounder with Cheese, no onion, and Big Mac sauce? It’s yours, at the touch of a button, and without having to deal with a bitter server, resentful at the extra work you’ve foisted on them. The ‘Create Your Taste’ system features another bonus: once ordered, your food is brought directly to your table by a McDonald’s server.

McDonald’s hope to attract back the younger demographic that has slowly abandoned the restaurant over the last few years, the logic being, according to Bob Nibeel, a McDonald’s franchise owner, “most millennials would rather deal with a computer, iPad, iPhone than actually have interaction with another human being.”

Source: Engadget