Netflix Knows The Moment a TV Show Hooks Your Attention

Television is additive to many consumers, from the vast entertainment collections which are now available within various streaming services, to the outstanding quality of notable award-winning shows which are served up by US and UK productions that quickly grab the attention of individuals. You may think a devotion to a particular series begins with a killer pilot episode which immediately embeds into the consciousness of watchers, but this is not the case as a new study commissioned by Netflix analysed the episode which first hooked people’s attention.

Traditional viewing restricted consumers to one episode per week; therefore if you missed the pilot then it may have been difficult to become interested in the plot of a series. The boom of streaming programs to your device has led to consumers dipping in and out of episodes as they see fit. Therefore, Netflix has “analysed its global streaming data across the inaugural seasons of some of today’s most popular shows”, which has included both Netflix original series and shows that premiered on other networks with the aim of gauging the signals that pointed to when viewers became hooked

It turns out that 70% of viewers who view the “hooked” episode went on to complete a whole season and therefore buy into the product. The episode at which a consumer becomes addicted is dependent on the series in question; Netflix have released data of 25 shows which have been analyzed for that hook moment and the results vary, from episode 2 of Breaking Bad to episode 8 of How I Met Your Mother and Arrow.

Netflix analysed viewing habits on its own service across 16 markets which included the US, Australia and Canada. An exemption within this research lies in the reality of the unavailability of certain shows in certain countries; therefore, the episode which Netflix names as the “hooked” episode is the global average. The study did find variations in viewing habits across countries including residents in Holland who tend to become captivated with a series the fastest.

This study is interesting considering the power consumers have within the platform of online viewing and the omission of endless commercial breaks. Viewing habits have rendered every episode within a season to be a pilot and a potential attraction for consumers, gone are the traditional means of waiting until next week before you found out the answer to a plot twist.

A side note to this lies in the notion of reducing dramatic build up within an episode and replacing it with all action set pieces, after all, production companies would need a hook device in every episode for a consumer base which switches between shows.

Thank you theverge and netflix for providing us with this information.

Image courtesy of mashable

 

Fallout 4 S.P.E.C.I.A.L Episode 3 Released

Bethesda has released the latest episode of Fallout 4’s educational video series which provides key information about what makes players S.P.E.C.I.A.L. The acronym stands for Strength, Perception, Endurance, Charisma, Intelligence, Agility and Luck. These are the main character traits to become a survival expert. In particular, learning a wide array of endurance abilities is paramount when scavenging for food and other basic survival instincts.

In the video below, we can see the perils throughout Fallout 4 in an old-school black and white montage video. Sadly, there’s no gameplay footage on show which would have given a greater indication about the core mechanics. Nevertheless, these videos are quite neat and a good teaser into the Fallout 4 style.

https://www.youtube.com/watch?v=OfQKG-N1ttQ

Fallout 4 is set on a huge scale and the environment promises to be absolutely breathtaking. Therefore, it’s certainly one of the most anticipated releases in recent years. Bethesda appears to be focusing on these unique educational videos for the time being but I expect gameplay trailers to be released fairly soon. I cannot wait to see what’s in store for Fallout 4 and hope it lives up to everyone’s high expectations.

Did you prefer Fallout 3 or Fallout New Vegas and why?

Thank you The Dark Side of Gaming for providing us with this information. 

Supergirl Pilot Episode Leaks Six Month Before Scheduled Air Time

It isn’t long ago that Game of Thrones had four episodes leak onto torrent sites ahead of the official air time and now it has hit another series. The first episode of CBS’s upcoming Supergirl series has appeared on torrent sites six month ahead of its scheduled air time.

It isn’t even a low-quality version camera version or something like that, but the full-HD version and without watermark. The fact that it comes without watermark suggests another source than early screeners as it was the case for the Game of Thrones leak.

With the way this has pilot has appeared, some people are suggesting that this was a deliberate leak in other to increase the hype around the show – a marketing stunt. We’ll probably never know why, but it’s out there now. Experts don’t expect it to have as severe an impact as the Game of Thrones leak had either, simply because the official air time is so long time away and people will want more than just one episode.

Those who stick to the law will have to do with the 6minute trailer released earlier this month while those who don’t take that part so series can watch the full first episode. I for one can easily wait, especially because I don’t want to wait 6 months between watching the pilot episode and the following second one.

https://www.youtube.com/watch?v=Lm46-envrHo

Hulu Buys Streaming Rights to the Entire Seinfeld Series for up to $180 Million

Hulu just got done striking a deal with Sony Pictures Television for the streaming rights of the beloved show Seinfeld. The deal was for the entire 180 episode series, with Hulu paying up to $180 million. There are varying reports of what the total what the claims are stating are between $700,000 to $1 million per episode.

Hulu has beaten out Amazon, Netflix, and Yahoo for the digital streaming rights to the ’90s classic American sitcom “about nothing”. This no doubt will be worth it in the long run for Hulu as the show is still extremely popular in syndication. There have been varying reports about the actual amount that the deal is for since it hasn’t been made public yet. Though some of the first reporting media outlets are saying figures of between $700,000 to $1 million per episode.

Unfortunately for Hulu customers that want to watch the show they will still have to sit through a few commercials even if they are paying customers of Hulu Plus. The commercials certainly make a lot of money for the streaming service, but also hurts its potential customer base as many users refuse to upgrade to Hulu Plus because they still play commercials.

Thank you, Wall Street Journal for providing us with this information.

Image courtesy of tumblr.

Doctor Who 50th Anniversary Trailer Leaked

Doctor Who television programme is one of the most anticipated shows, and a 50th anniversary trailer appears to have been leaked online. A BBC Latin America Facebook Page received a post with the video. New footage from the series dubbed in Spanish can be viewed when playing it.

Previous trailers have teased huge revelations in the upcoming special, including the reappearance of Rose and the possible revelation of the Doctor’s name. The new trailer also features David Tennant, the 10th Doctor, with the special promising to be Matt Smith’s last episode playing the character, pending the hand-off to Peter Capaldi.

The BBC has stated that Day of the Doctor will truly be a global event, having the special episode air simultaneously in more than 75 countries across the globe. In the UK it’s scheduled for November 23rd at 7:50PM. Fans can have a sneak peak at the leaked trailer below.

[dailymotion]http://www.dailymotion.com/video/x16zbe3_the-day-of-the-doctor-bbc-entertainment-latin-trailer-english-audio-with-subtitles_shortfilms[/dailymotion]

Thank you The Verge for providing us with this information
Video courtesy of Daily Motion and image courtesy of BBC America