Domino’s Builds an Autonomous Pizza Delivery Robot

Domino’s is definitely not your average pizza chain, and that’s because the company is known for its incredibly innovative ideas, whether we’re talking about special cars or even robots. Speaking of robots, Domino’s has just unveiled its DRU project, otherwise known as Domino’s Robotic Unit, which is basically an autonomous pizza delivery robot. Created in collaboration with a startup named Marathon Targets, this thing is packed with military-grade technology and components, and it will be tasked with delivering freshly baked pizza to Queensland residents. Even though it is still in its prototype phase, DRU has received the green light from the Queensland Department of Transport and Main Roads, and that’s probably because it uses LIDAR technology, the very same tech installed in self-driving cars.

The local transport authorities allowed the robot to operate on a select few streets, where it conducted its deliveries with success. In order to prevent people from just taking the pizza away from the robot when it arrives, customers are required to enter a mobile code that opens up the device’s insulated storage compartment. For now, DRU will only be tested in Australia, but Domino’s is actively trying to make it available worldwide.

Would you like to have your pizza delivered by a robot?

Domino’s Will Deliver Your Pizza Freshly Warm With New Car

Domino’s have never been a company to shy away from looking at new technology to help improve the takeaway delivery. Two years ago it was suspected that you soon might have a drone deliver your pizza, more recently they even looked at how they might be able to use Twitter to let you order a pizza with a tweet. What could come next you may ask? They seem to be going back to basics, the good old-fashioned car, but with a serious twist.

Introducing the Domino’s DXP, the specialist Dominos pizza delivery vehicle. Let’s start with why this isn’t just another ordinary delivery vehicle, first up is the obvious addition of an oven, designed to keep your pizza hot at 140 Fahrenheit (a toasty 60-degree celsius). As if that wasn’t enough, the car’s got rid of all the additional seating, leaving only the driver and a selection of holders for your drinks, dips and desserts, this means that your food is safe and secure while your drinks won’t bubble over the second they are opened.

We’ve had ice cream trucks for years, but this is the first time a company has gone so far as to design and build a custom set of cars for your take away. After five years of development, the car could soon be finding its way to you but with only 97 available in the US, just how long till the vehicle makes its way overseas?

For more information check out Dominos DXP presentation here.

‘Tweet-A-Pizza’ Coming to Domino’s This Month

Do you fancy Domino’s pizza and use Twitter on a regular basis? Then you will be happy to hear that the company is looking into techy ways of attracting customers and will add a ‘tweet-a-pizza’ system starting from May 20th in the US.

What all of this means is that users who have a Twitter account will be able to order a pizza just by tweeting the pizza emoji to @Dominos. This will place Domino’s ahead of all other major restaurant industry companies just by adding a way for customers to order their pizza through social media.

However, the decision was no taken on a whim. Statistics show that the company already has more than 50% of its sales taking place digitally, so it was only logical to add such a feature and make it the next big thing. Through this move, Domino’s is likely to take advantage of the publicity and boldness to further increase its sales in the following months.

Twitter has a lot to gain from this as well. Other companies are already using the “Buy Now” service on tweets to promote and sell their products and Twitter can only benefit from all of this by offering their users a way to buy stuff in their social media environment, while also making more profit out of it.

While Domino’s looks to be expanding its technology and offering more purchase options to customers, we are likely to see more companies take the same approach in the near future. Domino’s also mentions that it is already looking into expanding the purchase option to Facebook and Instagram in the future. So what do you think? Would you ‘tweet-a-pizza’ from Domino’s?

Thank you USA Today for providing us with this information

Image courtesy of Huffington Post

Domino’s Pizza Europe Hacked, Criminals Demand Ransom Payment


Domino’s Pizza customers in Belgium and France have been compromised, with more than 600,000 customers affected, and a cash ransom demand issued to the company.  The Rex Mundi hacker group wants £23,890 payment or the stolen information will begin to leak online.

More than 58,000 records were stolen from Domino’s Belgium, with 592,000 customer records stolen from France.  The data taken includes names, email addresses, passwords, and phone numbers, according to Domino’s – company officials said the ransom will not be paid, confirming that financial payment information wasn’t stolen in the breach.

Here is what Rex Mundi said in a statement:

“Earlier this week, we hacked our way into the servers of Domino’s Pizza France and Belgium, who happen to share the same vulnerable database.  And boy’ did we find some juicy stuff in there! We downloaded over 592,000 customer records (including passwords) from French customers and over 58,000 records from Belgian ones.”

The data theft hit independent franchise owners in just Belgium and France, while the incident has been described as an “isolated” occurrence, according to Tim McIntyre, Domino’s Vice President of Communications.  The information was encrypted, but the hackers appear to be well-organized and should be able to decode all stolen data.

The silver lining is that no payment information was taken, but it’s never good when personal customer data is stolen in a breach.

Thank you Daily Mail for providing us with this information.

Image courtesy of memphistanista

Domino’s Pizza Delivery, Now With Added Physics

Domino’s have been using some simple physics principles to ensure that your pizza doesn’t suffer any damage in transit. Using their Steady Pizza technology, the use a gyroscope mechanism to ensure that the pizza stays level, even when the delivery bike is going up a steep hill, over bumps, or leans around corners.

No one wants to open their pizza box only to find that it’s slipped to one size and become a calzone. It’s a simple trick that they’ve used, but it’s still pretty cool regardless and the technology is already being used for their stores in Brazil, with the intention of rolling it out to global stores in the near future.

The only person who has to suffer now is the driver, who has to have this monstrosity parked on the back of their scooter, not sure how heavy it is, but it doesn’t look like the most practical thing you could put on the back of your bike.

[youtube width=”800″ height=”450″]http://youtu.be/SQPn924SibM[/youtube]

Thank you Mashable for providing us with this information.

Image courtesy of Mashable.

Domino’s Pizza Faster Delivery With The DomiCopter

Perhaps you are too young to remember, but many moons ago, or about 20 years ago Domino’s pizza guaranteed their pizza to arrive at your front door in 30 minutes or less. First offered in 1979, and discontinued in 1993, many pizza places are able to deliver a pizza within 30 minutes though, it is all a matter of how busy they are, and how close the delivery is. Domino’s is playing with the idea of air delivery.

[youtube]https://www.youtube.com/watch?v=on4DRTUvst0[/youtube]

Domino’s Pizza is trying to be new and innovative, probably because their pizza tastes like garbage, even with all of the changes that they have made in recent years. I am not sure if it is just because they don’t use quality ingredients or if it is because their employees just don’t put any love into their work. Of course that doesn’t stop Domino’s Pizza from being one of the most popular pizza chains out there! As with most fast food, it is affordable, though I would rather pay more for the quality.

The fast food pizza giant has devised a new method for pizza delivery, utilizing a drone like a helicopter, which allows it to travel vertically, horizontally and every way in between. With the drone being in the air, it avoids hazards that may be on the ground and traffic, insuring that your pizza will be delivered hot and fresh. The drone will be called the DomiCopter, called in T + Biscuts requesting that they design a remote-controlled drone aircraft. The idea is that a pizza can reach anywhere within a four mile radius in under ten minutes, faster than a human would be able to deliver.

Domino’s Pizza has yet to announce if they will use the device or the technology, but it is available, perhaps you will have a pizza delivered by the DomiCopter soon.

Special thanks the T + Biscuts for bringing to life this new and innovative technology.

Original image courtesy of Youtube