Over the years, gaming habits change. From triple-A games being released at £40, to subscription-based games and even free games with paid bonuses. A large number of customers are offended by companies who release a game and then request more money in either DLC or microtransactions that are sometimes already packaged with the original game. Destiny is a popular subscription based game that was recently rumoured to include ammo microtransactions.
Microtransactions are almost like small DLC (downloadable content), they focus on adding a little experience to the game, normally at the cost of real-world money. Want to change the colours of your outfit? That will be £1.50. Don’t want to spend months grinding away to possibly get the gun you want? Buy it for £5. Microtransactions can be seen as good or bad, depending on how the company implements them and if they use them to restrict players choices or give others power boosts.
Activision has come forward saying that they will not be charging for the heavy ammo synth. The item in question offers a one-time refill for a players heavy weapon’s ammunition, something that could be seen as unfair given their rare drops. Offering players a boost for real world money is not something new but Destiny has so far avoided using these kinds of microtransactions. Destiny does currently feature microtransactions but only for emotes (actions the player can perform such as dancing on the spot or taunting the enemy), something that will not affect actual gameplay and is more for personalising your experience.
With microtransactions becoming the normal for so many games, it’s nice to see a game where the focus is on expanding the gameplay through expansions and events rather than asking for a continuous stream of money for highly controversial boosts.
How many of you still play Destiny, are you happy to hear this won’t be a paid for addition to the game?
As according to Fortune magazine, Samsung has been ranked in consultancy firm ‘Strategy & Global Innovation’s’ top 1,000 list of 2013 in expenditure in Research and Development. According to their data, R & D expenses of these companies were up to $647 billion US in 2013 – a $9 billion US increase in 2012’s results.
These 1,000 top ranked companies accounted for two fifths of total global R & D expenditure, with health care and the computer industry accounting for 50% of the total sum. Other heavily invested industries included that of the automotive and software fields. Below we will list for you the top 10 ranked companies, thanks to CNBeta.
Volkswagen – $13.5 Billion spent at 5.2% total revenue ratio
Samsung – $13.4 Billion spent at 6.4% revenue ratio
Intel – $10.6 Billion spent at 20.1% revenue ratio
Microsoft – $10.4 billion spent at 13.5% revenue ratio
Roche – $10 billion spent at 19% revenue ratio
Novartis – $9.9 billion spent at 16.8% revenue ratio
Toyota – $9.1 billion spent at 3.5% revenue ratio
Johnson & Johnson – $8.2 billion spent at 11.5% revenue ratio
Google – $8 billion spent at 13.2% revenue ratio
Merck – $9.9 billion spent at 17% revenue ratio
It’s interesting to note Intel’s massive revenue ratio coming in to play in this situation – ranking at double many of this lists reported percentages. Samsung’s massive R & D expenditure for 2013 is said to be due to their Smart TV monitors and services, alongside their plans to develop into three departments: Business Development, Institute and Samsung’s Advanced Institute of Technology. They also already have R & D centers spread across Silicon Valley, Bangalore and Bejing.
I personally didn’t expect Samsung to rank so high in the scheme of things and definitely did not expect Volkswagen to hit number one. If nothing else, the list can at least instill some confidence in the consumer that these companies are trying to better their products more than anyone else – or does it mean that they’re trying to better their products just by throwing money at them? It’s up to you to decide.