Steve Wozniak: Apple Isn’t “Changing the World” Any More

Steve Wozniak – who, alongside Steve Jobs, co-founded Apple – thinks that his former company is not the one he and Jobs set up, is no longer “changing the world” like it once was, and that the Apple Watch merely a vanity item.

During an AMA on reddit, Wozniak – affectionately known as ‘Woz’ – was asked how he thought Tim Cook, the current CEO of Apple, was doing in the role. While Woz was complimentary about Cook’s support for both employees and customers of Apple, he criticised its current business model for following trends, rather than setting (or, as some may accuse the company, ‘stealing’) them:

Woz wrote:

“Tim Cook is acknowledging the employees of Apple and the customers of Apple as real people. He is continuing a strong tradition that Steve Jobs was known for of making good products that help people do things they want to do in their life, and not taking the company into roads of, “Oh, we’ll make all our money like by knowing you and advertising to you.” We’ll make good products. And you know, I started out as a hardware product guy, so I’m glad to see that.

I worry a little bit about – I mean I love my Apple Watch, but – it’s taken us into a jewelry market where you’re going to buy a watch between $500 or $1100 based on how important you think you are as a person. The only difference is the band in all those watches. Twenty watches from $500 to $1100. The band’s the only difference? Well this isn’t the company that Apple was originally, or the company that really changed the world a lot. So it might be moving, but you’ve got to follow, you know. You’ve got to follow the paths of where the markets are.

Everything else, I’m very approving of Tim Cook, because every time we have a new iOS update, I’m very happy that it’s doing things that really affect people. Like transferring calls from my phone to my computer, etc. I really love even the Airplay, and all that. So, I love the software, and I love the hardware, and nothing’s letting me down. So I approve very strongly of Tim Cook and the new Apple. I dearly miss Steve Jobs too, but, that’s all.”

Woz says he’s very supportive of Apple in its fight against the FBI, though, and believes that backdoors in encrypted systems are too much of a risk, writing, “if some code gets written in an Apple product that lets people in, bad people are going to find their way to it, very likely.”

Image courtesy of TechnoBuffalo.

Apple’s iPad Air 3 Might Be Unveiled in March

It’s true that Apple’s iPaid Air is long overdue for an update, as the latest model for this particular gadget was unveiled back in October 2014. Fortunately, sources indicate that the Cupertino-based company is looking to put the iPad Air into the spotlight once more in March during a special event. Looking at the numbers, it looks like iPad sales have declined quite a bit from 2014 to 2015 as figures dropped to 16.1 million. It makes sense for Apple to turn its attention to the iPad Air in order to fix this, as this particular model appeals to a wider audience when compared to the iPad Pro, which is more business-orientated.

During the aforementioned event, the company is also expected to unveil a 4-inch iPhone as well as a new Apple Watch. As far as the watch goes, it will celebrate its first anniversary this year, and Apple will probably use this opportunity to present new timepieces as well as several visual updates to existing models. However, revealing a new iPhone in March seems a bit out of place, as these devices usually come to light during special events held in September. In any case, we’re talking about the iPhone 5se, which will be powered by the same new A9 processor that currently animates the iPhone 6 and 6s.

Apple Watch Hermès Collection Launches Today

The Apple Watch is a polarizing device due to the high cost, daily charging requirement and potential to become outdated very quickly. Despite these reservations, various models across an assortment of price brackets sold surprisingly well even though many users mocked the concept online. On the other hand, strong evidence suggests many Apple Watch owners are dissatisfied and not using the device after a few months of purchasing. Perhaps, the initial appeal has subsided and it’s no longer a fashionable piece of technology in their social circle. During the past couple of months, there’s been a number of rumors circulating about the Apple Watch 2. As a result, it seems strange to unveil a new line-up based on the existing Apple Watch 1 specification. While this is certainly true, Apple doesn’t seem to think so, and decided to launch the Hermès Collection today!

Here is a brief synopsis of what the range entails:

“Uncompromising craftsmanship. Pioneering innovation. Groundbreaking functionality. Apple Watch Hermès is the culmination of a partnership based on parallel thinking, singular vision and mutual regard. It is a unique timepiece designed with both utility and beauty in mind. With leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California, Apple Watch Hermès is a product of elegant, artful simplicity — the ultimate tool for modern life.”

The budget model in the Hermès Collection, and I use that term loosely, features a conventional leather strap, and comes in either a 38mm or 42mm case. Dubbed the Single Tour, prices start at £1000 and can be purchased in Fauve, Noir, and Capucine colour straps. Next up is the Double Tour which surrounds the wrist twice. I’m not entirely sure the reason behind this design. Nevertheless, you can only acquire this model with a 38mm case but strap colours include Fauve, Etain, Capucine and Blue Jean. Pricing here start from £1150. Finally, the Cuff incorporates a much wider strap and only has one a Fauve strap and 42mm case option. According to Apple’s online store, the price for this watch will be £1350.

Apple Might Unveil the Second-Gen Apple Watch and the iPhone 6c in March

Apple is constantly developing new and improved versions of its most important products, namely the Apple Watch and the iPhone. Sources indicate that the company is going to host a special event in March, during which it will unveil the second generation Apple Watch as well as the 4-inch iPhone 6c. If this turns out to be true, it likely means that Apple has been developing technologies for its second-generation Watch before the first generation was released for shipping in April 2015. Some of the most noteworthy upgrades are likely to include improved health tracking features, sleep tracking and a FaceTime camera, but increased independence from the iPhone would also represent a welcomed addition.

As for the iPhone 6c, it is aimed at those of you who believe that the 4.7-inch and 5.5-inch displays on the iPhone 6s and iPhone 6s Plus are too large. As far as power goes, rumors suggest that the 6c will receive an A9 Soc from Samsung and TSMC, which is also found in the aforementioned models. It’s also worth noting that the 6c is not likely to support 3D Touch capabilities, while its cameras would offer 1.2 megapixels at the front and 8 megapixels at the rear. Adding up the smaller screen, it’s likely that this new iPhone will be sold at a cheaper price when compared to its larger siblings. Would you be interested in purchasing one?

Research Firm Investigates Why Some Apple Watch Owners Are Dissatisfied

The Apple Watch received a fairly lukewarm reception and ridiculed for its extremely high pricing. Despite this, the device has sold surprisingly well and I didn’t expect this given the daily charge requirement. As with any purchase, there’s always going to be some buyer’s remorse but this doesn’t occur that often with Apple products. Perhaps, this is due to their slow price depreciation or simply Apple’s very strong brand loyalty. However, not everyone is pleased with the Apple Watch and research firm, Wristly asked 330 disgruntled Apple Watch owners to explain why they were so unhappy.

Here we can see, the majority of those surveyed felt like the Apple Watch represented poor value, and believed the device was too limiting. Additionally, battery life is another huge concern and makes the Apple Watch pretty inconvenient. The research company also asked Apple Watch owners to recommend improvements. Here is a brief selection of the comments:

“The user interface and get rid of that “crown” wheel, or improve it… and maybe stop calling it crown as it is cheesy and pretentious.”

“Thinner and more aesthetically pleasing, longer battery, better heart rate software, not requiring phone tethering.”

“Speed, waterproofing, activity tracking more in line with fit band watches, battery life.”

Unfortunately, the sample size is quite small so it’s unclear how representative these views are of Apple Watch owners. Although, it definitely seems like a flawed device and rumours indicate a second generation model could arrive sometime mid year next. If this occurs, and it’s a significant improvement, early adopts will rightfully feel aggrieved.

Apple Watch 2 Reportedly Coming in Q2 2016

The first iteration of the Apple Watch has sold remarkably well despite being publicly ridiculed. Clearly, the top-end pricing reaches eye-watering levels but the basic models are still relatively affordable. However, for a similar price, you can purchase a Japanese or Swiss timepiece with years of engineering prowess behind it. Despite this, it seems the Apple Watch is a success story, and according to Apple’s supplier, Quanta Computer, a new model is planned for release in Q2 2016.

During this initial release window, supplies will be limited, but stock should improve by the third quarter. This raises questions about the longevity of the original Apple Watch and its second-hand value. These concerns were raised prior to the Apple Watch announcement,and still hold validity. As with any Apple product, I doubt the value will plummet, but I’m fascinated to see how the second model differs from its predecessor.

Sadly, there’s no information regarding design changes, or the retail pricing. Although, this should be revealed in the coming months. It’s important to remember that the Apple Watch has a life-cycle of 2 years compared to other devices with a yearly product revision. The price though makes it compete with traditional luxury, mechanical watches and I cannot see people making the switch any time (if you’ll excuse the pun) soon.

You Can Now Transform Your Apple Watch Into Fallout’s Pip-Boy 3000

Fallout 4’s launch is only a few days away and generating a huge amount of excitement across various social media platforms. The franchise is renowned for putting players in an expansive world which offers spectacular value-for-money. Bethesda allowed fans with rather large pockets the opportunity to acquire an amazing limited collector’s edition which contains a wearable Pip-Boy in stunning detail. However, this is a rather bulky solution and only available to customers in the Continental US.

Thankfully, there is now a simpler solution to proudly display your love of Fallout providing you own an Apple Watch. The Watch OS 2 allows users to display any photo as their home screen background. Developer, Neven Mrgan produced a Pip-Boy 3000 theme which contains the iconic Fallout green colour scheme. This is certainly an eye opener and looks fantastic! Ideally, I’d like to see this on a number of other smartwatches.

For those if you interested in downloading the background, please visit here. Sadly, I don’t own an Apple Watch so this isn’t an option. Additionally, I find many people these days rely on their smartphone to tell the time. As a result, it’s remarkable easy to find a Fallout themed background. While this is certainly true, having a Fallout themed watch is incredibly cool and a great option for those who want to display their favorite franchise throughout daily life.

Elon Musk Calls Apple the “Tesla Graveyard” and Disses the Apple Watch

Elon Musk, billionaire, prospective supervillain, and CEO of both Tesla Motors and SpaceX, scoffs at Apple’s attempts to enter the automotive industry, mocking the company for sweeping up Tesla’s cast-offs, and he doesn’t think much of the Apple Watch, either. In an interview with German newspaper Handelsblatt, Musk took two hefty swings at the tech giant, making it as clear as possible that he neither considers the company to be competition nor rates its products.

“They have hired people we’ve fired,” Musk said. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”

While Musk admits that the Apple Car is “the next logical thing” for the company, but questions whether it has the knowhow to pull it off. To illustrate his point, Musk points to Apple’s latest endeavour:  “Did you ever take a look at the Apple Watch?” he asked, laughing at his own question. “No, seriously: It’s good that Apple is moving and investing in this direction. But cars are very complex compared to phones or smartwatches.”

The Apple’s entry into the electric car market is predicted for 2019, but, as far as Musk is concerned, it won’t be much of a threat to Tesla.

Thank you The Verge for providing us with this information.

The Apple Watch Has Finally Received Facebook Messenger

The Apple watch was received with open arms by Apple fans from all over the world, and even though the gadget did a great job in syncing up with various iPhones and iPads, its operating system didn’t really support third-party apps. Fortunately, this problem has been solved with the release of WatchOS 2.0, which supports a plethora of applications, including the extremely popular Facebook Messenger. But how do you go about using a chat-related app on such a small screen?

Well, this version of Facebook Messenger allows the user to send and receive stickers, voice clips, emojis and likes, all of which are basically abbreviated interactions. This means that you might not be able to engage in a lengthy conversation using your Apple Watch, but you will be able to reply quickly to messages, albeit with the help of emoticons and stickers. The app also received a few tweaks from Facebook in order to show your conversations and Messenger contacts through spotlight search on iOS 9.WatchOS 2.0 represents a significant improvement over the gadget’s previous operating system, as it allows more direct access to the device’s hardware while ensuring support for new useful features.

Will you be trying out Facebook Messenger on your Apple watch anytime soon?

Thank you Engadget for providing us with this information.

Doom Blasts Its Way onto Apple Watch!

Id Sofware’s Doom catapulted the first-person-shooter genre into notoriety and is one of the cornerstones of the video game industry. While technically brilliant back in the day, Doom is able to run on virtually any modern device from low-powered PCs to Android smartphones. This vast catalogue now includes the Apple Watch and Apple TV. This remarkable feat was achieved by Facebook employees during a 10-hour hackathon. Apple’s latest watchOS 2 beta contains native apps support. Sadly, the version of Doom runs pretty poorly with stuttering and very low frames-per-second. Although, it is a neat project and showcases the touch control functionality.

As you might expect, Doom fares much better on the Apple TV and runs perfectly fine. Annoyingly, the video’s screen contains a large mark which is very distracting and becomes rather irksome. Nevertheless, the video illustrates how gaming works on the Apple TV with the traditional remote control. While it looks pretty neat, it doesn’t really rival the official BFG version or PC edition. Then again, it’s only designed to be a fun project to improve camaraderie in Facebook’s headquarters.

So there we have it, Doom is available on virtually every device possible, barring a calculator of course…

What is your first memory of the Doom franchise?

New Bands And Operating System Coming to Apple Watch

Apple has announced over 10,000 dedicated-watch apps are already available on the App Store and easily incorporates video functionality. Furthermore, Facebook Messenger is arriving to the Apple Watch which supports audio conversations with direct translations across a huge array of languages. Also, the Maps service will now feature the Transit app and makes it virtually impossible to get lost on public transportation. On another note, Apple showcased the Apple Watch as a medical device and provides data so pregnant women can track contractions and their baby’s heart rate.

The Apple Watch features a range of  interchangeable straps and the company has now decided to offer red and gold designs as well as a stainless steel red band version. A new operating system is scheduled for release on September 16th.

Swatch Boss Describes Apple Watch as “Interesting Toy”

Luxury Swiss watchmaker, Swatch has derisively referred to the Apple Watch as an “interesting toy” and not a “revolution” in timekeeping. The company’s chief executive, Nick Hayek discussed Apple’s wearable product line in a Swiss newspaper. According to Hayek, Swatch considered making their own smartwatch but cancelled the project after hearing the battery limitations on the Apple Watch. Apple’s premium device requires daily charging which makes it a fairly inconvenient proposition.

It’s not surprising to see this public outcry from Swatch, as their CEO has been critical of Apple for sometime. Obviously, they now see Apple as a new competitor in the wearables market and perhaps concerned about the future of hand-made, mechanical timepieces. However, I agree with Hayek’s argument, and the Apple Watch feels like a toy compared to traditional, Swiss watches. Of course, any Apple product will always have a market and interest from certain consumers but the Apple Watch has become a device to ridicule Apple’s pricing strategy.

Wearable technology is becoming a lucrative market and Apple believes their can offer a legitimate alternative to Swiss watch companies with years of history behind their name. Frankly, this comes across are fairly arrogant and I think the Apple Watch in the long-term will be a difficult device to sell to the mass-market.

Thank you Sky News for providing us with this information.

Has a 14-Year-Old Hacker Enabled iOS 4.2.1 on an Apple Watch?

Billy Ellis is a 14-year-old designer and iOS developer with a keen interest in hacking. His latest project shows an Apple Watch booting into iOS 4.2.1 and displays the signature main menu. At first glance, the video appears to be genuine but I’m pretty sceptical that an entire OS could be hacked onto the Apple Watch. Perhaps, he has created an App which emulates the iOS boot process when loaded. However, if the video is legit, then I cannot imagine how this was achieved.

By default, the Apple Watch operates on a custom version of iOS and almost seen as a supplementary device to existing Apple products. The concept of running the default iOS software is interesting, but I’m guessing the user-interface would scale horribly on such a tiny screen. Whatever the case, I have to commend a developer of such a young age for engaging in coding projects.

The Apple Watch is a very polarizing product and I honestly cannot see the appeal. Although, if the device can be modified to run custom software, it would become a more attractive proposition. Furthermore,  if any documentation arises about this particular hack, I would proceed with caution as it will undoubtedly void your warranty and might be a visual forgery. Wearable technology is becoming increasingly popular and it’s only a matter of time before we see a number of software hacks from developers.

Thank you Wired for providing us with this information.

Apple Watch Predicted to Account for 40% of Luxury Market by 2020

BI Intelligence has published a report on the popularity of wearable technology and predicts the Apple Watch will account for 40% of luxury timepieces by 2020. To clarify, the term “luxury” refers to any watch priced $350 or above which includes fairly mass-produced pieces such as the Apple Sport Watch. This could explain why the predicted figures are so high. According to the report:

“Assuming a lower-bound price of $350 for the luxury-watch category, and including Apple Watch in that category, traditional wristwatches would account for ~60% of total shipments in 2020, while Apple Watch would account for ~40%.”

The Apple Watch is an extremely polarizing device with a rather hefty price tag. Honestly, I’m astounded to see consumers opt for an Apple Watch instead of a hand-made Swiss or Japanese timepiece. Mechanical watches are a timeless and dependable piece of machinery and cannot become obsolete due to software. Additionally, the Apple Watch requires daily charging which makes it quite inconvenient. Nevertheless, wearable technology is on the rise, especially in the fashion or fitness sector. I’m still quite skeptical about these claims though as some watches can cost $50,000 which makes the $350 baseline seem quite unrealistic.

I’m intrigued to hear how many people actually use a watch as consumers often rely on their mobile phone to glance at the time.

Thank you 9to5Mac for providing us with this information.

Apple Has $202 Billion in Cash – Shares Dip 10%

Apple has earned $202 billion in cash alone – more than any other company – but the tech giant has taken a huge hit on Wall Street. Despite crossing the $200 billion in cash mark for the first time, shares in Apple dipped by as much as 10% this week following a worse-than-expected projection for the latest quarter of 2015. A mixed period has seen iPhone sales down, while growth in China has doubled, and Apple Watch sales are as-of-yet undisclosed.

Apple’s cash haul compares favourably to its closest market rival; Google – producer of the Android mobile operating system – earned $62 billion in cash and marketable securities during the last quarter. Apple’s $202 billion in cash, though, carries some risks. Two Apple shareholders in particular – Carl Icahn and David Einhorn – have been pushing the company to reduce its cash hoard, wanting it to convert it instead into assets. The US taxman is also side-eying Apple’s piggybank, since $158 billion of it is banked overseas, and so out of its jurisdiction.

Despite the promising news of Apple’s growth in China, the country has been hit recently by a financial crisis, with fears that its stock market crash could have a knock-on effect on the company’s trading there. “We remain extremely bullish on China, and we continue to invest. Nothing that has happened has changed our fundamental view that China will be Apple’s largest market at some point in the future,” Apple CEO Tim Cook said. “We are not changing anything. We have our pedal to the metal.”

Thank you Mashable for providing us with this information.

You Can Now Use Your Hyundai Car Features From Your Apple Watch

Hyundai is keeping up with the times and trying to make your car interaction experiences more impressive than ever. Earlier this year, it launched the Android counterpart, allowing users to interact with their Hyundai cars from Android devices. Now the company has shifted its focus on the latest gadget on the market, namely the Apple Watch.

Hyundai launched the Blue Link car platform on the App Store, offering all features previously showcased in the Android version. Therefore, you can start and stop the engine with just a tap, remotely lock the car’s doors and even find your car on the map. The latter are just a few examples of what the Blue Link app allows you to do, but the best part of it is the Siri integration, where you are able to interact with your car through voice commands.

Hyundai’s Blue Link app for iOS is said to be compatible with all of its cars that have the Blue Link feature. However, the approach is not that uncommon. BMW has a similar app called BMW Remote App that lets you pretty much do the same things Hyundai’s app does, while Volkswagen and Porsche apps are also available for you to make the most out of your driving experience.

The question here is, will you as a driver prefer to interact with your car from your watch or through voice commands, or do you prefer to just keep your keys in your pocket as usual?

Thank you TheVerge for providing us with this information

Image courtesy of RushLane

Improved Apple Watch SDK Will Drastically Improve Third-Party Apps

It has been common knowledge that Apple would release a native SDK for the all new Apple Watch, something developers can get their hands on to make more useful applications than the default Apple applications.

Apple is going to provide a beta version of the SDK a week after its Worldwide Developer Conference keynote on June 8, which means that we’ll probably get more information about it during the keynote. A final version will be distributed in the fall, which is when we’ll hope to begin seeing our first native watch apps from developers.

While WatchKit applications and Glances are at the moment, limited and mostly static screens that rely entirely on the connected iPhone for processing, native third-party apps should be a bit more flexible. Apple say that native apps will be able to access the watch’s sensors (which would hopefully include the heart rate sensor, accelerometer, gyroscope, and barometer) and the Digital Crown, and that the native SDK would include more tools for game developers. Game developers are already experimenting with WatchKit, of course, but it seems that Apple’s limitations are proving challenging

What we don’t know is whether native apps will be able to function when out of range of the paired iPhone or keep data on the watch’s internal storage, something that Apple’s first-party applications support to varying degrees.

Thank you to Ars Technica for providing us with this information

Image courtesy of Ars Technica

The Apple Watch Affects Your iPhone’s Battery Life

After the recent launch of the Apple Watch, numerous owners expressed their own opinions about the product, and most seem to agree that it’s a pretty handy device overall. Furthermore, even though some people voiced their concern regarding the Apple Watch battery life, it looks like the watch itself can remain functional up to a day without a problem. Actually, the iPhone seems to be the one that is affected the most.

As you already know by now, the Apple Watch needs to be paired up with an iPhone in order to function properly, which means that it makes use of Wi-Fi and Bluetooth technologies in order to receive and deliver notifications. Some users reported that, as a result, their iPhones boast a better battery life, while others stated exactly the opposite. It’s hard to say what exactly causes the iPhone’s battery to be drained so quickly in some cases, but some people seem to think that the Companion App is the main culprit. Others say that checking email on the Apple Watch is more likely to be the cause.

If you own an Apple Watch, please let us know if you’ve seen an improvement or a decline in your phone’s battery life.

Thank you Macrumors for providing us with this information.

Nearly 1 Million US Apple Watch Pre-Orders on First Day

According to digital commerce data company Slice Intelligence, almost 1 million US consumers have pre-ordered the Apple Watch. The report, released by Slice on Sunday, estimates that 957,000 people pre-ordered Apple’s smartwatch on Friday, based on e-receipt data collected directly from consumers. Each order was for 1.3 watches, spending $503.83 per watch.

Customers ordering the Apple Watch Sport spent an average of $382.83 per unit, while those ordering the Apple Watch spent $707.04. Absent from the report, though, are pre-order figures for Apple’s premium model, the Apple Watch Edition.

The Slice report says that out of the two sizes – 38mm and 42mm cases – the larger size was the most popular. Stainless steel was the most desirable finish, accounting for 43% of orders, while space grey aluminium took 40%, silver aluminium was 23%, with space black trailing behind with 3%. The most ordered band for the watch was the black sport band, which was ordered 49% of the time.

The forthcoming Apple Watch is, by all accounts, beautiful but superfluous, but is set to become the must-have fashion-tech item of 2015. The Apple Watch becomes available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US on 24th April, with each country accepting pre-orders now.

Thank you Mashable for providing us with this information.

Apple Watch Reviewed

Reviewers have gotten their hands on the new Apple Watch – the company’s first unique hardware in five years, launching this coming Friday – and the consensus is a firm thumbs up. The Apple Watch is entering an already competitive market, populated by a family of Android Wear devices, such as the Samsung Gear, and by all accounts it blows away the competition, returning Apple’s mantle of creating the must-have device.

Joshua Topolsky from Bloomberg suggests the Apple Watch has an addictive quality, and that it was even designed that way, saying, “Yes, all these new functions, notifications, and tapping do make the Apple Watch very distracting. In some ways, it can be more distracting than your iPhone, and checking it can feel more offensive to people around you than pulling out your phone. The watch wants and needs you now, as its insistent taps make painfully clear. And to see what the Apple Watch wants and needs, you must physically move it into view. If while you’re talking to someone, you check your regular watch, it can feel as if you’re sending a not-so-subtle “let’s wrap this up” message. With the Apple Watch, factoring in the animated wrist-whip and the length of some of the notifications you receive, it’s downright rude.”

But Re/code’s Lauren Goode claims that the device is likely to appeal only to existing iPhone users, as the watch is made to complement it. Goode writes, “From a technology standpoint, it is an extension of the iPhone. And just like the smartphone, it starts to change your habits over time.”

A common theme across reviews is that the Apple Watch is the pinnacle of smartwatch technology, but doubts remain about just how useful smartwatches are as a concept. Nilay Patel of The Verge sums it up well, writing, It is one of the most ambitious products I’ve ever seen; it wants to do and change so much about how we interact with technology. But that ambition robs it of focus: it can do tiny bits of everything, instead of a few things extraordinarily well. For all of its technological marvel, the Apple Watch is still a smartwatch, and it’s not clear that anyone’s yet figured out what smartwatches are actually for.”

It may not be as intuitive as Apple’s other products, a quality the company is famed for, but Farad Manjoo of The New York Times reckons that learning the device’s interface is worth it, writing, “Unlike previous breakthrough Apple products, the Watch’s software requires a learning curve that may deter some people. There’s a good chance it will not work perfectly for most consumers right out of the box, because it is best after you fiddle with various software settings to personalize use. Indeed, to a degree unusual for a new Apple device, the Watch is not suited for tech novices. It is designed for people who are inundated with notifications coming in through their phones, and for those who care to think about, and want to try to manage, the way the digital world intrudes on their lives.”

Not everyone had positive things to say about the smartwatch, however. The Verge bemoans its speed, calling the Apple Watch “kind of slow.” The reviewer adds, “There’s no getting around it, no way to talk about all of its interface ideas and obvious potential and hints of genius without noting that sometimes it stutters loading notifications. Sometimes pulling location information and data from your iPhone over Bluetooth and Wi-Fi takes a long time. Sometimes apps take forever to load, and sometimes third-party apps never really load at all. Sometimes it’s just unresponsive for a few seconds while it thinks and then it comes back.”

So, the verdict is in: the Apple Watch is a great piece of tech, but is as superfluous as other smartwatches, might deter current Apple users with its tricky interface, and is suffering from early software niggles.

Patent Row Blocks Apple Watch Sale in Switzerland

Sales of the forthcoming Apple Watch will be blocked in Switzerland over a patent issue, Swiss television network RTS has revealed. It seems that a patent for a watch bearing the English word “Apple” already exists in Switzerland. However, the block on sales will only last until 5th December, 2015, as that is when the existing patent expires.

The 30-year patent was filed back in 1985 by Leonard Timepieces, long before then-computer manufacturer Apple had even conceived creating a watch.

It seems Apple may have been aware of the patent, since Switzerland was suspiciously absent from Apple’s list of launch countries.

The Apple Watch will be released in the US, UK, Australia, Canada, China, France, Germany, Hong Kong, and Japan on 24th April.

Source: Mashable

Limited Space Usable on Apple Watch despite 8GB Capacity

On the heels of Apple’s big event the other day, they have told 9to5Mac that only limited amounts of the Apple Watch’s 8GB will be usable, for now. When it comes to music, Apple has allocated 2GB of space, which roughly translates to about 200 to 250 songs at 256Kbps quality from the iTunes store. By comparison for photos you only get 75MB, but that isn’t as negative a point with the Watch limiting users to favorite photos and re-sizes them to match the display, although personally I wouldn’t be showing off photos on a screen that size.

This begs the question, if the phone comes with 8GB, which is more than most Android Wear devices to boot, how is the other 6GB allocated? Like any mobile devices, a portion is used for the operating system and app caches, the rest is yet to be determined. Since the device is so new, and apps currently act more as an extension of an iPhone that an independent device, storage isn’t too big an issue. As we see more native apps developed, the storage design will most likely see changes.

Source: Engadget

Tim Cook: Apple Watch Can Be Used as Car Key Fob

Tim Cook is still on his unannounced international tour, today stopping in London. He paid a visit to the flagship Covent Garden store, meeting with employees and customers (some even posed for pictures, as you can see below). He also took the time to give an interview to The Telegraph, offering some more details about the Apple Watch in the process.

Cook said of the key fob functionality that “This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.” That feature, like many, is yet to be properly announced. We expect to hear more about the watch on March 9th, when Apple will be holding an event, believed to be largely focused on the new device ahead of its release in April.

That event will hopefully reveal the actual release date of the device, as well as the prices – something highly anticipated as many still try to figure out just how much the 18-karat gold version will cost.

Source: The Telegraph 

Apple’s Tim Cook Named ‘CEO of the Year’ by CNN

US news outlet CNN has named Tim Cook, the Chief Executive of Apple, as its ‘CEO of the Year’ for 2014. Over the last twelve months, Apple has enjoyed an upsurge in stock price and record-breaking sales with its iPhone 6 iteration, for which Cook has been rewarded.

CNN posits that Cook did “an amazing job” and cite the hype for the forthcoming Apple Watch next year as a major victory.

Cook has arguably the toughest CEO job in America. He’s had to convince skeptics that Apple can still innovate after the death of Steve Jobs. He’s proven all the naysayers wrong.

Cook has garnered a number of other accolades this year, including the Financial Times’ ‘Person of the Year’ 2014, and a nomination for TIME magazine’s 2014 ‘Person of the Year’, losing out to the Ebola Fighters.

Source: MacRumors

Apple Expected to Sell 30 Million Apple Watch Units in 2015 Alone

Apple is expected to launch its Watch sometime early next year, but there are some analysts already pegging some massive hopes on Apple’s first foray into the world of wearables. Some analysts expect the company to sell over 30 million Watch units in 2015 alone.

MacRumors reported on a survey conducted by UBS analysts, which reached a similar conclusion: with a poll showing that around 10% of respondents to the survey would “very likely” purchase an Apple Watch in 2015. UBS expects around 24 million Watch units to be sold in the first 9-12 months of the Apple Watch launching, with analysts also expecting the company to sell around 240 milion iPhones in the same 12-month period.

Continuing with what UBS believe, is that Watch could one day replace the iPhone, which is something most people would find hard to believe – myself included. “Cellular and battery technology is not yet sufficiently miniaturized to fit in the Watch and allow independent functioning. We would think the ability to do so is maybe five years away. In fact, the screen size differential may mean that the Watch and the iPhone will prove complements rather than substitutes. Arguably that is the way the iPad and Mac might be playing out, different products for different jobs,” wrote UBS.

Source: BGR.

Apple Watch Users Can Expect Nightly Charges

One of the biggest omissions from Apple’s  press conference was battery life for the company’s upcoming watch – leaving a lot of onlookers and tech journalists wondering if and when the information would be announced. Sources have told Re/code that there was good reason for the omission – Apple simply isn’t happy with the numbers.

“It’s about a day right now – Apple has been working on various modifications ahead of the device’s 2015 launch to improve it.”

An Apple spokeswoman Nat Kerris had declined to comment regarding an estimate around the battery life within the Apple Watch, but went on to say that the company hopes users will charge their Apple Watches once daily.

“There’s a lot of new technology packed into the Apple Watch and we think people will love using it throughout the day,” Kerris said.

The hot new Android Wear smartwatch; the Moto 360 recently received a lot of criticism for its poor battery performance throughout the day – lasting about 14hrs per charge – but it would seem that even the biggest player in the industry is having a tough time in battery efficiency as well.

Thank you Re/code for providing us with this information

Image courtesy of Apple