Silent Ads Are Slowing Your Smartphone and Stealing Data Allowance

Ever wondered why your battery is going down faster or your data allowance is just evaporating, though you’re not really using your smartphone that much? The answer is ads… and a lot of them. You may not see them on-screen, but research company Forensiq has said that they are there and found over 5,000 such apps available on iOS and Android.

Forensiq tells that an estimated 20 ads per minute are delivered, summing up to 700 ads per hour. That’s quite a lot, even though they are not displayed on your screen. This may not seem that bad, but take note that the ads need internet connection to work. So when you are not home and have no Wi-Fi available, your data plan is just wasted on ads you don’t want and can’t stop.

The research company notes that a single app may be able to download 2GB of data per day. In addition to data allowance loss, poor battery life will be a side effect of the apps that keep downloading and shuffling these ads. So you not only lose a lot of your monthly data allowance, but you can also find yourself with a dead phone when you need it.

A full report has been made on this issue, but it does not mention any specific apps in question. However, Google Play recently suspended three apps that had the above mentioned behaviour, namely Waxing Eyebrows, Celebrity Baby and Vampire Doctor. The latter are not available on iOS, though other similar apps are present on Apple’s store too. You may think that Apple is more strict when it comes to their store, but truth be told, silent ad-serving is not on the company’s priority list when it comes to choosing what goes on the AppStore and what doesn’t.

While you don’t really have a way of detecting these apps, you can start to take notice of how much data your phone uses daily and how much battery individual apps use. I know the Google Store has some pretty neat apps for that, but even so, the native built-in features in the latest iOS and Android operating systems should be enough to give you an idea if you have silent ad-serving apps installed.

Thank you MacNN for providing us with this information

Chrome Update To Reduce Data Consumption Up To 50% for iOS and Android Users

Google announced an upcoming update to Chrome for iOS and Chrome for Android will feature a way for you to save on your data usage by as much as 50%. According to a survey from Pew, 20% of U.S. adults do the majority of their surfing on a mobile browser. The only problem with depending on your mobile browser is the consumption of data when you’re not connected to a Wi-Fi network. If you’re depending on a 3G/4G connection to your mobile operator to hook up to the internet, you could find your monthly data allowance spent before you know it.

However, Google has reportedly found a way to deliver data more efficiently. Once you receive the update, you can use Chrome’s data compression and bandwidth management on your iOS or Android device, and cut your data usage in half. At the same time that you’re saving precious data, you are also protecting yourself against malicious websites by using Chrome’s Safe Browsing.

After the update, users can go to the Bandwidth Management section inside the application’s Settings, and then use the Reduce Data Usage feature. Turn the toggle switch to on and your browser will start saving data. And this menu will also show you how much bandwidth you are saving each month by using Chrome.

Google has also announced that it will be adding Google Translate to Google Chrome for iOS in the next few days. That will make translating foreign websites on your Apple iPhone and Apple iPad a snap. And finally, the upcoming update for the Android version of Chrome will allow you to create shortcuts to your favorite websites right from your homescreen.

Thank you Phonearena for providing us with this information