Facebook Considering Monetization of Posts Using “Tip Jars”

 

A Facebook user survey distributed this week has shown the social media giant is looking at ways for users to be able to profit from their posts according to The Verge. Some of the features being considered that would allow for the monetization of posts or the ability to promote your posts include a tip jar, branded content and even the ability to take a cut of Facebook’s ad revenue from your posts. Another idea that users were asked for their opinion was a “call to action” button which would let followers make donations and a “sponsor marketplace” which would allow users to match themselves with providers of related advertisements.

Currently, Facebook includes no avenues for individual users to earn money from the posts they make on Facebook, although publishers have been able to sell advertisement space inside of their Instant Articles format and brand sponsored posts are able to be shared on verified pages. Facebook is also testing new (and possibly intrusive) ways to introduce ad revenue into content on the site.

A number of social sites already offer ways in which users and content creators can profit from the ad revenue that their content generates, with YouTube allowing channel owners to earn money based on the views of monetized videos and the game streaming service Twitch partnering with popular streamers to allow them to earn money from subscriptions, running advertisements and merchandise sales. It is likely that Facebook, which values itself on real-time sharing, has seen the success of these programs and wants to offer their users a chance at earning money in the hopes it will draw more people to post higher quality content on the site.

When you consider the huge valuations of social media sites, the fact that very few of their users are paid for the content that contributes to it, it makes sense to offer some kind of reward schemes for top contributors, lest they migrate to other platforms in time. Whether this move to monetization could improve or worsen Facebook remains to be seen, as the plans are only conceptual. The questions regarding monetization are just a small portion of the survey focusing on users use of their profile pages, what they share and the makeup of their friends on the site.

UK Police Hijacks Ads on 251 Pirate Sites

City of London Police have seized ad revenue from 251 sites that host or link to copyrighted material and replaced and replaced ads with anti-piracy messages, a Freedom of Information request has revealed. For the last two years, the Police Intellectual Property Crime Unit (PIPCU) has been working in conjunction with the film and music industries to attack pirate websites under the name ‘Operation Creative’.  As part of the deal, Police have struck an agreement with online advertisers to replace ads on infringing sites with Police banners.

The Freedom of Information request was submitted by TorrentFreak. The City of London Police told the site, “This is an ongoing investigation and disclosure to the public domain would raise the profile of those sites unlawfully providing copyright material. This would enable individuals to visit the sites highlighted and unlawfully download copyright material and increase the scale of the loss.”

PIPCU released figures on the effectiveness of ‘Operation Creative’ a few weeks ago that showed ad revenue for targeted pirate sites had decreased by 73%.

“Working closely with rights holders and the advertising industry, PIPCU has been able to lead the way with tackling copyright infringing sites by successfully disrupting advertising revenue,” said PIPCU’s Detective Chief Inspector Peter Ratcliffe.

Thank you TorrentFreak for providing us with this information.

Image courtesy of Exeter Daily.

Nintendo to Share Ad Revenue With Registered YouTube Users

Nintendo has launched an affiliate program that allows content creators using Nintendo’s intellectual property to share ad revenue from their YouTube videos with the company. The Creators Program, as it has been branded, is in the beta stage and offers YouTube video creators 60% of ad revenue on individual videos, or 70% to Nintendo-dedicated channels.

This marks a significant u-turn for Nintendo, which back in 2013 started collecting all ad revenue from videos featuring its games for itself. Many content creators were angered by the move, with YouTube personality Zack Scott saying, “Until [Nintendo’s] claims are straightened out, I won’t be playing their games.”

“In the past, advertising proceeds that could be received for videos that included Nintendo-copyrighted content (such as gameplay videos) went to Nintendo, according to YouTube rules,” Nintendo said. “Now, through this service, Nintendo will send you a share of these advertising proceeds for any YouTube videos or channels containing Nintendo-copyrighted content that you register.”

Creator’s Program Beta is taking sign-ups now, with the full service set for launch on 27th May.

Source: The Verge

Facebook Is Betting on Africa as the next Market with 100 Million Users

Facebook has been betting on the African market for some time with their accessibility initiative Internet.org that we already reported on, and this strategy could now start to pay off for real. Facebook has announced that it now has 100 million active users on the the African continent and 80% of those use their mobile devices to connect to it. Overall, the 100 million users make up about half of Africa’s internet connections. As comparison about 70% of western countries internet connections are used to connect to fFacebook

While many PC users have ad-blocking software and plugins running, this isn’t really a thing on the mobile devices yet. This is opening up a huge new market for Facebook and their advertisers. Not only that, but it also give the local startup’s a way to get in touch with potential customers to even stay in business. Overall a win-win situation for everyone.

Facebook’s global mobile advertising revenue jumped more than 150 percent in the second quarter, accounting for about 62 percent of overall ad revenue by now. So it’s no surprise why Facebook is eager to continue this trend. If they can pull of the same method in other emerging markets such as South America or India, most of the world will soon be using Facebook as their means of communication.

“We know that a one-size-fits-all approach won’t work when it comes to building products and solutions that address diverse local needs around the world, which is why we’re committed to crafting solutions specifically for high-growth markets.”

Some of the things Facebook does to help out on their side in those markets, is to shrink the Android app size to make it cheaper to download, offering “click to missed call” so users can get more info from advertisers, and bandwidth targeting for reaching users with feature phone-optimized ads, not to mention free access to facebook and humanitarian sites.

Thank you Reuters for providing us with this information

Image courtesy of Facebook.