22 People Vetted Mitt Romney’s Tweets During 2012 Election

We all know how social media has become the go to form of marketing for many organisations, including politics of course. But we also know how this can go completely wrong, when something goes out that shouldn’t have for instance.

There are many examples of this, with a most recent one being the case of the British Labour politician who felt compelled to resign over her Tweet mocking a white van and England flag outside someone’s property. A simple quip that cost that politician her job. So it’s no surprise that in the race for the White House, some politicians feel compelled to ensure nothing goes wrong. In Mitt Romney’s case, that meant a team of 22 people approving every single tweet that was posted to his account during the 2012 election.

In a paper called Seizing the Moment, by Daniel Kreiss, an assistant professor at UNC Chapel Hill, analysis of both Obama and Romney’s social media accounts revealed that every single tweet posted from Romney’s personal account had to be vetted by all of those people.

“Romney’s digital team had to go through an extensive vetting process for all of its public communications, meaning that the temporal workflow of the campaign did not match the speed of social media,”.

It’s no surprise that this had a negative effect on his Twitter output. Social media is often all about being spontaneous, something traditional media outlets are not.

Source: The Verge

Apple Recalls European iPhone Chargers Due to Overheating Issues

A new announcement from Apple has come to light informing user with European 5W iPhone chargers to check to model number of their charger in and in a large number of case to then to a replacement program that has been setup after it was discovered that a number of chargers with the model number A1300 were overheating, posing a huge safety risk to its user(s).

The adaptor in question was shipped predominantly between October 2009 and September 2012 with the iPhone 3GS, iPhone 4 and the iPhone 4S and additionally on its own as an accessory. Given the huge area the uses the European 2-pin plug, the number of chargers that Apple are referring to is in the hundreds of thousands, if not millions.

The replacement program which Apple have set up, asks users to look on the mains end of the plug and to check the details of the part they have. The faulty plugs are identified by a block grey ‘CE’ marking and above the right hand pin, the model number A1300 is printed. Users that have anything other than A1300 are not affected. Once confirmed, users should head to their nearest Apple store of authorised service center, where they can exchange their charger for free. Those who are unable to get to a store can contact technical support where a replacement can be arranged. In both instances the serial number of the corresponding iPhone is required for verification of the charger.

This latest discovery adds yet another part to the growing list of recalls and replacement programs that Apple have had to set up, so whilst it is all and well jumping on to the Apple bandwagon, on the greater scale, their track record for faulty products doesn’t quite sway in their favour.

Source: The Verge

Apple Product Recall On MacBook Air Flash Storage

Apple have announced a product recall on flash drives that have been installed into their ever popular MacBook Air Ultrabooks. More specifically, the systems that may have affected drives were sold between June 2012 through to June 2013, so for anyone with the latest generations of Air need not worry about any problems.

The systems in question will have either a 64GB or 128GB of flash storage on-board so this issue does only affect a limited number of systems, Apple have released information on how to check to see if your MacBook is affected and instructions on what to do if you do find out that your drive is one of those in question.

Apple have advised that users head over to the MacStore, click on Updates and download the MacBook Air Flash Storage Firmware Update 1.1 and this will check to see if the drive is one of those affected. Users with affected drives will be promoted during the update that their drive needs to be recalled and Apple have given guidelines on what to do in this situation.

 

Replacement Process

If your MacBook Air has an affected flash drive, please contact one of the Apple service providers below to schedule an appointment to get your drive replaced:

  • Apple Retail Store – Set up an appointment with a Genius.
  • Apple Authorized Service Provider – Find one here.
  • Apple Technical Support – Contact us for local service options.

Before you bring your MacBook Air in for service, please back up your data. Learn more about backup options.

 

Whilst Apple are regarded for having some of the most reliable hardware available to buy, following the recent debates over why users have to pay the privilege of owning an Apple product, this recall is less a fault of Apple in all fairness , but one of the storage vendor.

If you have one of the affected drives, give us your thoughts on the recall below.

Source: Apple

Image Courtesy: Macrumours