For a large number of us, Sport is less of a hobby but more like a religion and that could be either towards football, golf, rugby, horse racing so on and so forth. In the UK especially and globally, BBC sport has a big presence and its sport pages on-line gets a constant stream of hits day in day out from fanatics wanting to keep up to date with the latest scores, fixtures and up to date news. Due to this, the BBC released a whole new mobile app just over seven weeks ago to give users the freedom to get all their updates in an easy and convenient location.
The app is a spin off following the success of the app that was released for the London 2012 Olympic Games last summer and although it was initially only available to iOS users in the UK to start, three weeks ago it went to the international download stores and just under a week ago it became available to UK Android users as well.
Fresh reports are coming from the BBC that the new app has not only been successful in its initial few weeks of download, but it has sailed right past the point of over 1 million downloads and given traffic to the BBC Sport site in general a huge boom in traffic. The BBC has stated that January just gone was a record month for overall traffic towards their sport sections and with over 42 million unique visitors and 1 billion page views, the record that was set last summer at the 2012 games has been well and truly smashed.
This drive in traffic and rapid rate of downloads goes to prove that there is a rapid shift towards the use of smartphones and tablets as we have been noting for quite a while now and with a 13% year-on-year gain in mobile traffic for the BBC, this number is only set to rise.