While Apple has discounted the price of its Apple TV in North America to $69, the company seems to be doing the exact opposite to a lot of its products around the world. This comes as a result of the US Dollar gaining some ground and becoming stronger in the market.
Apple products which suffered an increase in pricing include the iPhone, iPad, iPod touch, MacBook Air, MacBook Pro and Thunderbolt Display, and are now more expensive in countries such as Canada, Australia, New Zealand, France, Denmark, Sweden, Finland, Portugal and other countries to reflect currency adjustments.
For example, the Canadian Apple Store shows an increase in unlocked iPhone 6 from between $749-$969 to $839-$1,099, Thunderbolt Displays from $999 to $1,199, and 15-inch Retina MacBook Pros from between $2,099-$2,699 to $2,449-$3,049. Apple also upped the price on its 15-inch MacBook Pro in France, with the base model now starting at €2,249 up from €1,999, and the higher-spec model up to €2,799 from €2,499.
Apple is said to continue to make the adjustments in order to ensure that its products and services are as consistently priced as possible throughout the world. However, in some cases, international prices will remain higher than North America prices as a ‘safety’ against currency fluctuations.
Thank you MacRumors for providing us with this information