Apple has taken the strange move of hiring Zane Lowe, a popular BBC Radio 1 DJ. Lowe, who has grown to widespread acclaim and popularity in the UK and around the world for his work on Radio 1, will be completely relinquishing his duties at the BBC and moving to the US to work for Apple – something that has shocked quite a few.
Of course, this has lead to many wondering why Lowe might be so interested in essentially vanishing from his ever-growing and successful public career, and moving to a much more succinct, low-profile position at a technology company. Many have suggested that this may well be related to Apple’s music service plans, possibly related to Beats, the company Apple acquired last year.
Beats Music, the music streaming service largely cited as the reason Apple bought the company, features special playlists curated by so-called music experts and is subsequently different to other streaming services. The company may well be sourcing people like Lowe, a man famous for his efforts in highlighting new and independent artists, to help them curate the content for the new service.
Source: The Verge