Earlier this year, AMD launched the A-series APUs under the “Carrizo” codename which strive for energy efficiency and lower wattage demands. In 2014, AMD outlined the 25×20 energy strategy to produce chips 25 times more efficient than current products by 2020. According to AMD’s research team, the extremely efficient Carrizo architecture has put the company on course to reach its 2020 target. More specifically, Carrizo chips alter the core voltage to gauge power demands and ensures the maximum frequency is only used when required.
In the enthusiast market, AMD has struggled to compete with Intel especially in single-threaded performance. However, this is a fairly niche sector and it’s sensible for AMD to work hard to manufacture low-cost, high-yield APUs which provide an excellent wattage to performance ratio. In the future, discrete graphics cards might become obsolete and replaced by APUs as computational demands are offset to a server. Whatever the case, AMD needs to make their products more energy efficient and that also applies to the Radeon brand. Thankfully, the Fiji architecture is a step in the right direction and illustrates AMD’s policy towards modern CPUs and GPUs.
Despite this, the majority of press coverage will surround AMD’s future high-end desktop CPUs and I hope they can produce something to shake up the market and make Intel feel less comfortable.
Thank you Venturebeat for providing us with this information.