AMD Preparing Round of APU Price Cuts

In the western market the “Back-To-School” shopping season is nearly upon us. It is that time of year where parents and students alike dump copious amounts of money into buying new desktop and laptop computers so what better time for AMD to drop some of their APU prices than now. According to X-Bit Labs AMD is preparing a variety of price cuts for its desktop APUs to help boost sales. From September 1st a select variety of APUs will get price cuts of 7-8%. The bulk of these price cuts are for Richland based parts but there’s a Kaveri price cut too.

For enthusiasts the notable reduction in price is with the A10-7700K which has $10 shaved off its price. Richland gets a lot cheaper too as the A10-6800K, A10-6700, A8-6600K, A8-6500 and A8-6500T all get price cuts. Full details of the price cuts can be seen in the table below. The source also notes AMD will be releasing a new A4-7300 APU, almost certainly based on Kaveri architecture given the 7XXX naming strategy. It features two cores at up to 4GHz with 1MB of L2 cache, Radeon HD 8470D graphics and 192 stream processors. The TDP is 65W and it uses the FM2(+) socket.

Expect AMD’s price cuts to filter through to the pre-built PC channel fairly quickly. DIY consumers should also be able to pick up AMD’s APUs at their new lower prices at some point in September depending on how quickly retailers adjust to the new pricing.

Source: X-Bit Labs

Image #1 courtesy of AMD, Image #2 courtesy of X-Bit Labs