With an annual price of $99, Amazon Prime is still doing quite well, with the US retail giant announcing that over 10 million new customers used the premium subscription-based program over the holidays. Amazon Prime’s free two-day shipping was probably one of the key driving points here, but we also have other recent additions like Prime Music, Prime Pantry, and Prime Photos doing some of the legwork.
Amazon has said that same-day delivery has seen a gigantic spike this year, with customers ordering “10 times as many items” with same-day delivery compared to last year. Moving into 2015, Amazon CEO Jeff Bezos has said “We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.”
The company has seen mobile devices used much more, with 60% of orders coming from a smartphone or tablet during the holidays, with mobile purchases peaking on Cyber Monday. Amazon customers ordered 18 toys per second using mobile devices on Cyber Monday, so we can see that Amazon use on mobiles is growing, rapidly.
Source: The Verge.