Amazon has updated the terms of its Technical Guidelines to prohibit any advert on Amazon-branded sites using Adobe’s Flash protocol. The change will commence on the 1st September and Amazon explained their reasoning in an introductory post:
“Beginning September 1, 2015, Amazon no longer accepts Flash ads on Amazon.com, AAP, and various IAB standard placements across owned and operated domains.”
“This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages.”
“This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance.”
This is a clear message from one of the leading online giants to universally drop Flash support across web pages, browsers and other applications. Flash can cause a myriad of stability issues and HTML5 has proven to be a far superior replacement. Amazon clearly feels the conflict between browser settings and Flash content is creating a sub-par shopping experience and could deter users from purchasing on the Amazon store. Frustratingly, Chrome embeds Flash by default but you can download Chromium or Firefox as an alternative.
Thankfully, it seems the Flash is now on the target radar of influential web companies and could become obsolete in the near future.
Have you ever experienced any issues with Adobe Flash?