When AMD first launched their R9 290 and 290X GPUs back in 2013, many had mixed feelings for the blower style cooler. While the cooler was one of the best efforts yet from AMD, it was not enough for the hot Hawaii chips, leading to high temperature, throttling and noisy operation. In the end, many opted for custom coolers which were not blowers and did a better job at cooling. Two years later, it looks like XFX is planning on releasing the 390/X series cards equipped with what appears to be the original 290X cooler.
Using the Grenada core, the R9 390X is fundamentally the same as the 290X, with maybe better binning and process improvements to differentiate them. XFX is also using the older cooler and not the revamped one AMD launched with the R9 390X in a while ago. The new 390X blower cooler take’s its design cues from the Fury X and Nano. Given XFX’s choice of using the 2013 cooler and not the 2015 model, either XFX has a lot of stock left or there is little difference between the 2015 and 2013 models. You can check out the 2015 model below.
There is undoubtedly a market for blower style GPUs as they tend to exhaust more of the GPU heat out of the case. This is especially important for SFF and builds with poor case cooling. If the cooler is still lacking though, there won’t be many users who will pick it up. The biggest advantage is that with a reference board, watercooling blocks will be easier to source. It will be interesting to see how well the blower card does, both performance and sales wise.